Are you a creative strategist who can look at a Meta account, spot what's broken, build the system to fix it, and scale spend without torching ROAS?

Because that's exactly what this role is.

A fast-growing DTC skincare brand needs their first Senior Creative Strategist. The CMO is currently running media buying and creative direction simultaneously. That's the bottleneck. You're the solution.

You'll own the creative function end-to-end. The testing framework, the team, the briefs, the winners library, the weekly review, the rupture concepts. All of it. The CMO stays on paid strategy. You run creative.

If you've scaled direct response creative at a DTC brand doing €12M+, managed a team of junior CS, and can read a Meta account like a balance sheet - read on.

WHO THEY ARE

Founded in 2023, this is a digital-native DTC brand built around clinical-grade eye contour care. French lab science meets Korean beauty innovation. Their Head of Product is a former La Prairie executive. A scientific advisory board backs every formulation claim.

Most DTC beauty brands start with a story and struggle to scale acquisition. This brand flipped it. They cracked profitable growth first. Now they're layering real science on top.

Team of 11. Flat structure. Direct access to founders. No layers between you and the decisions that matter.

How they operate:

• Ideas get tested, not debated. Fast.
• What converts gets scaled. What doesn't gets cut, no matter whose idea it was.
• Data is right. Seniority isn't.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Ownership: Creative strategy, testing priorities, team performance. 
• Performance bonus: 0.5% of quarterly Meta spend, unlocked at ROAS ≥ 2.1. Uncapped as spend scales. At $600k/quarter that's +$3k. At $1.2M, +$6k.
• Growth path: Head of Creative or VP Marketing as the team scales.
• $2,000/year learning budget.
• $300/month wellness and setup stipend - health, gym, co-working, your call.
• 3 fully-covered trips to Asia per year for in-person strategy sessions.
• Equity: On the table for the right long-term fit.

WHAT YOU'RE GETTING INTO

• Own creative strategy and testing priorities end-to-end, with the CMO as a strategic partner in a weekly sync.
• Manage and develop a team of 2 junior Creative Strategists, 1 CS assistant, and 2 video editors, running 1:1s, weekly reviews, and individual growth plans.
• Build the systems that make the team scalable: research SOPs, production pipeline, Milanote organisation, winners library. Target: 20% reduction in brief-to-live cycle time.
• Personally lead on rupture concepts and high-hypothesis tests, while the junior team handles recurring volume.
• Run weekly creative reviews that turn Meta performance data into sharp hypotheses and briefs for the week ahead.
• Set and hold the standard for creative output - each junior CS shipping ≥8 batches/week at a 15%+ win rate.
• Partner with the Head of Product and scientific board to bring clinical credibility into the creative work.

WHO YOU ARE

• You have a strong background in direct response creative at a DTC brand doing €12M+ in revenue.
• You've led and developed a team of junior creatives and know the difference between managing and actually growing people.
• You're comfortable navigating a Meta Ads Manager account and use performance data to shape creative decisions, not to replace instinct, but to sharpen it.
• You understand how DTC funnels work: offers, AOV, landing pages, what moves the needle and why.
• You can build systems as well as you can build creative. From SOPs, pipelines, testing frameworks, onboarding playbooks.
• You're fluent in French and English.
• You're low ego and honest about what's working. You hold high standards without making it personal.

Nice to have:

• Beauty, cosmetics, or health background with DTC scaling experience
• TikTok Ads, UGC formats, creator network access
• Motion, Foreplay, TripleWhale, Atria, Milanote
• Built a creative department from scratch in a scale-up

WHAT SUCCESS LOOKS LIKE

• 30 days: Creative library and Meta account audited. 1:1s done. Bottlenecks identified.
• 60 days: Testing framework live. Weekly review running. First rupture concepts out. Winners library started.
• 90 days: Juniors autonomous. CMO out of day-to-day. ≥8 batches/week per CS at 15%+ win rate.
• 6 months: Meta spend doubled. ROAS ≥ 2.1 held. Production time down 20%. System runs without daily firefighting.

THE PROCESS

• Intro call: 30 minutes on your background and how you work.
• Deep dive: Technical discussion with the CMO on testing, Meta performance, and team leadership.
• Practical task: Build a creative system, analyse Meta data, write a strategic brief. This is where strong candidates stand out.
• Final call: Task review and long-term fit conversation.