If you love diving into customer behaviour, turning insights into action, and crafting lifecycle journeys that keep buyers coming back again and again, this role puts you at the centre of a fast-scaling DTC operation.

This health & wellness DTC brand is looking for a CRM Specialist to support the build and optimisation of email and SMS campaigns that deepen engagement and strengthen long-term retention.

You’ll be hands-on inside Klaviyo, collaborating closely with the Retention Manager and cross-functional teams to improve subscriber LTV and overall customer experience.

WHO THEY ARE

One of the fastest-growing wellness brands in the UK, built around a mission to help people unlock their full potential through premium functional beverages. Since launching in 2022, they’ve scaled from zero to eight figures in annual revenue, fuelled by category-defining hero products.

Now entering their next chapter, they’re expanding across Europe, launching new products, doubling down on retention, and pushing toward £30m+ revenue in the next 12 months, all while operating with a lean, high-performance mindset backed by leading investors in the food and beverage space.

They are:

• Ambitious & ownership-driven: people take initiative, move fast, and thrive in a scale-up environment where decisions happen quickly.
• Data-informed & improvement-focused: customer behaviour, testing, and performance metrics shape everything they build.
• Fast & collaborative: clear communication and cross-functional alignment fuel their ability to ship, learn, and iterate at speed.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• Ownership of lifecycle campaigns from day one
• Clear growth trajectory into CRM, retention, or lifecycle strategy
• Exposure to subscription-first retention frameworks and growth levers
• Exposure to a modern DTC retention stack and hands-on lifecycle best practices
• Close collaboration with the Retention Manager and cross-functional teams across Growth, Product, and Creative
• A fast-paced culture where ideas ship quickly and learning is constant

WHAT YOU’RE GETTING INTO

In this role, you’ll help build and optimise the subscription and lifecycle engine that drives long-term customer value.

You will:

• Execute email and SMS campaigns in Klaviyo
• Support the development of subscription-focused flows (welcome, replenishment, churn prevention, winback, post-purchase)
• Work directly with the Retention Manager on subscriber LTV, churn, and cohort improvements
• Build customer segments using behavioural and transactional insights
• Run A/B tests and present recommendations based on results
• Maintain operational excellence in QA, scheduling, reporting, and documentation
• Track CRM and retention trends to inform future testing

WHO YOU ARE

• 2+ years of experience in CRM, email marketing, or lifecycle marketing
• Comfortable using platforms like Klaviyo or Mailchimp
• Curious about customer psychology and performance metrics
• Detail-oriented, organised, and able to juggle multiple deadlines
• Proactive and thrives in fast-paced, high-autonomy environments

Bonus points if you have:

• Experience with Shopify, GA4, retention dashboards, or subscription analytics
• Familiarity with Hotjar, Zapier, or AI-assisted workflow tools
• Ability to give clear layout or creative feedback (Canva or Figma)
• Experience working with DTC, wellness, or subscription-based brands

WHAT SUCCESS LOOKS LIKE

• 30 days: You understand subscriber behaviour, know the CRM systems, and support campaign execution and QA with confidence.
• 60 days: You independently run campaigns, support subscription-focused flow improvements, and contribute meaningful insights to retention discussions.
• 90 days: You fully own lifecycle flows, identify new testing opportunities, and deliver measurable improvements to LTV, churn, and subscriber engagement.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: A short conversation to explore your background, CRM experience, and what you’re looking for next.
• Deep-Dive Interview: A focused discussion with the CRM lead about your approach to lifecycle marketing, segmentation, and performance.
• Practical Task: An assignment to understand how you think about flows, customer behaviour, and optimisation.
• Final Interview: A final conversation to review your task, align on expectations, and discuss next steps.