We’re working with a brand that doesn’t just build businesses; they build category-defining brands with deep, resonant stories. In just one year, they moved from zero to dominating the wine accessories space. Now, they’re looking for a Head of Growth to help scale them to $50MM in revenue and beyond. 

They’re looking for someone who is a thinker and an innovator, who is physically uncomfortable with mediocrity and wants to be the best in the world in their craft. 

ABOUT THE BRAND

A fast-growing D2C company known for building bold brands, thinking big, and moving quickly. What started as a one-person operation has become a lean, high-performing team of 10, each person chosen for their drive, intelligence, and ownership mentality. 

What sets them apart:

• A results-driven, fast-moving environment where strong work is recognized
• Clear, direct communication that accelerates learning and growth
• A founder-led team that values curiosity, initiative, and big ideas
• High-performing teammates who are passionate about building
• An ambition to create category leaders, not just another DTC brand
• A culture that encourages contributing ideas and exploring new solutions

This is a fully remote, contractor role.

WHAT’S IN IT FOR YOU

• Trust & ownership: Full ownership of the Growth function (Acquisition + Retention)
• Executive trajectory: This is a leadership team position and a clear path to CMO. You will have a seat at the senior leadership table, working alongside the Founder/CEO.
• High-intent culture: Join a lead team that values speed, ownership, and measurable output. 
• Remote flexibility: Work from anywhere. Manage your time. Own your outcomes. Output matters more than hours.

WHAT YOU’LL BE OWNING

Acquisition and Funnel Optimization

• Own the entire DTC Growth function and drive profitable acquisition to hit the brand’s CAC:LTV targets.  
• Oversee monthly budgets across Paid Social (Meta), Search (Google Ads), and new growth channels.  
• Drive continuous CRO, funnel planning, offer testing, and get into the weeds of media buying.  
• Build, test, and scale creative strategies with fast iteration cycles using data-driven feedback loops. 

Retention & Lifecycle Optimization

• Own email/SMS, loyalty/retention strategies, and overhaul post-purchase flows.  
• Implement systems to significantly reduce subscription churn and maximize LTV through Klaviyo.  
• Conduct cohort analysis to identify trends and opportunities for improving customer retention.  

Data, Reporting & Budget Ownership

• Fully own the P&L responsibility for marketing and growth budgets.  
• Build dashboards and systems for real-time visibility into operational KPIs.  
• Analyze funnel drop-offs, CAC:LTV ratios, and cohort data using the modern DTC stack (e.g., Triple Whale, Polar Analytics, GA4).  

Team and Agency Management

• Manage internal talent and scale the growth team with A-players.
• Hire and manage best-in-class agencies and freelancers where needed.
• Help instil a culture of performance, pace, and excellence across the team.

WHO YOU ARE

• Must have solid experience in scaling E-commerce/DTC brands, successfully navigated the hyper-growth journey from $10MM to $30M–$50M+ revenue. 
• Proven experience to "do the doing"; expert-level in media buying, creative strategy, and funnel building.  
• You are an entrepreneurial operator who solves problems autonomously, takes extreme ownership, and understands the challenges of growing a fast-scaling brand.
• Deep expertise in the modern DTC stack: Shopify Plus, Meta/Google Ads, Klaviyo, Triple Whale/Polar Analytics, and GA4.  
• Experience managing teams and agencies, and building high-performance marketing orgs.