The ads that actually scale aren't the prettiest ones. They're the ones the algorithm keeps feeding budget to because they convert. The role sits inside a health and wellness DTC brand running over EUR 600k a month in paid social, working across creative pods as a dedicated AI-animation specialist.

The expectation is two finished, test-ready videos a day. Not polished for an awards reel. Built to run.

WHO THEY ARE

They're a health and wellness DTC brand built around one premise: that effective, natural solutions for sleep, pain, and well-being shouldn't be reserved for people who can afford thousands in medical bills. 

The team is remote and async-first, working in 7-day sprints. The culture is built around five principles that actually shape how people work here:

• Ownership by default: problems get solved, not reported
• Incremental growth: 1% better every week, consistently, over chasing big moments
• Real impact: every order is a real person trying to feel better, and the team doesn't forget that
• Honest communication: the kind where people say when something isn't working
• Continuous learning: test, analyze, improve, repeat, even when things are going well

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOU

• Performance bonus on every winning creative 
• Clear growth path up the creative ladder as the brand scales
• Direct access to performance data through Atria, the team's creative analysis tool
• High creative freedom to bring new AI-animation concepts and angles, all tested against real spend
• Fully remote setup, work from wherever you do your best editing
• Async-first setup judged entirely on output, not hours

WHAT YOU'RE GETTING INTO

• Receive briefs from the creative strategist and produce AI-animation direct-response creatives at volume, two finished videos per day
• Work across claymation, Pixar/3D-style, cartoon, and character and singing animation formats, all built for paid social performance
• Iterate on winning creatives and consistently bring new concepts and angles to test
• Study performance data and competitor ads to understand what's working and why, not just follow briefs blindly
• Work across creative pods with different strategists depending on the brief
• Stay sharp on the full AI toolstack: Higgsfield, Heygen, ElevenLabs, Claude, Premiere Pro, CapCut, After Effects

WHO YOU ARE

• You have a proven track record producing AI-animation content specifically for direct-response or performance advertising
• You've worked on DTC or health and wellness performance creatives, not just brand content built to look nice
• You're proficient across the tools: Hicksfield, Hejan, ElevenLabs, Claude, Premiere Pro, CapCut, After Effects
• You stay on top of new AI features and actively bring new formats and concepts to the table
• You're fast: two finished, test-ready videos a day is the baseline, not a stretch goal

WHAT SUCCESS LOOKS LIKE

• 7 days: You've gone through the brand voice, studied the existing winners, and have a clear picture of what good output looks like here. You're already producing.
• 30 days: You're fully ramped up on the AI-animation tools and brand direction, with first test-ready ads out and aligned with the direct-response format.
• 60 days: Weekly output is consistent, you have at least one or two winning creatives to your name, and you're bringing new concepts and angles to the strategist.
• 90 days: You're delivering a reliable volume of winners per month, contributing new AI-animation ideas, and consistently hitting the two-videos-a-day target.