A DTC decorative lighting brand testing 100+ creative concepts a week is looking for the person who can turn that momentum into a machine. As their Senior Creative Strategist, you'll own the strategy, shape the team, and build the systems that connect performance data to winning creative with direct founder access and a clear path to Head of Creative.

If you've built creative systems from scratch, know how to brief a UGC creator as confidently as you can read a Meta dashboard, and thrive in fast-moving environments where your decisions show up in the numbers, this role was built for you.

WHO THEY ARE

This is a multi 8-figure DTC decorative lighting brand, think fairy light olive vines, spirit trees, garlands, and seasonal lighting, selling primarily into the US market and shipping globally.. The company is on track to double last year's revenue and is scaling hard on the back of strong performance marketing on Meta and AppLovin.

The team is ~10 people, founder-led, and built around an ownership mindset. There are no corporate layers here. Everyone has direct impact and direct access. They move fast, test aggressively, and reward results. Performance data is shared openly, and creative decisions are grounded in what the numbers say.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Ownership: Take full creative strategy ownership; this is a role with real scope, not a support function.
• Growth path: Clear trajectory from Sr. Creative Strategist to Head of Creative as the team scales.
• Performance bonus: Tied to creative KPIs like hook rate, CPA improvement, and testing volume.
• Direct founder access: Work directly with co-founders, with no middle layers or slow sign-offs.
• Fully remote and flexible: Work from anywhere, with timezone overlap as needed.
• Fast-moving brand: An environment where your decisions matter week to week, not quarter to quarter.

WHAT YOU'RE GETTING INTO

• Analyze Meta and AppLovin performance data daily to extract actionable insights and identify why specific hooks or angles are winning.
• Brief a creative team of 10+ people, including writers, editors, and UGC creators, ensuring every brief is backed by data and clear performance goals.
• Propose and develop new creative concepts and angles, moving the brand away from a concentration in a few styles into distinct, diverse creative categories.
• Manage the end-to-end creative calendar and testing queue, ensuring the team maintains an output of 100+ unique concepts per week.
• Run weekly creative reviews with the team to share wins, losses, and learnings from the internal performance dashboard.
• Contribute directly to creative concepts yourself, blending your strategic oversight with hands-on ideation and copywriting.

WHO YOU ARE

• You have a proven track record running creative strategy for DTC brands on Meta with real, measurable results, not just agency credits.
• You understand what makes an ad convert, not just what makes it look good.
• You're data-literate, comfortable in an ads dashboard, able to spot patterns, and confident translating them into briefs and concepts.
• You have experience briefing and coordinating creative teams: writers, UGC creators, and editors.
• You take ownership, bring ideas, test them, and iterate without being told to.
• You've worked in-house at a DTC brand, ideally in home goods, lifestyle, or seasonal products. 

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit the team structure, establish feedback loops, and take ownership of the creative calendar and testing KPIs to ensure all deadlines are met.
• 60 Days: Increase creative diversity by introducing new concept categories and begin specializing the team into UGC, high production, and TikTok-style workflows.
• 90 Days: Solidify a repeatable, structured system for creative output and assist in onboarding a second Creative Strategist to further scale the model.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: A short conversation to understand your background, DTC paid social experience, and what you’re looking for next.
• Deep-Dive Interview: A detailed discussion on your creative strategy approach, feedback loops, and team management.
• Practical Task: A short exercise on creative concepts, briefing, and turning performance data into strategy.
• Final Interview: A conversation with the founders to review your task, align expectations, and discuss next steps.