A fast-scaling, category-defining DTC brand incubator in the health & wellness space is turning its attention to the one lever that compounds everything: conversion. Acquisition is already dialled. Traffic is flowing. Now it's time to rebuild the entire digital experience into a revenue engine. The Head of CRO position sits at the centre of that transformation - owning the full conversion ecosystem from first click to repeat purchase.

WHO THEY ARE

They’re a multi-brand DTC incubator operating across the US, Asia, and Europe, building, acquiring, and scaling consumer brands in beauty, wellness, health, lifestyle, and personal care. Several of their brands already sit at 8 figures in annual revenue, with more growing fast.

Their mission is simple: build products that make people feel something - confidence, comfort, aspiration. Everything they create, from product to page, is designed to move people.

Their culture is:

• Proactive & ownership-driven: people take initiative, think ahead, and solve problems before they arrive.
• Creative-first and data-informed: emotion leads, but performance decides; the best ideas come from the space where both meet.
• Fast & collaborative: clarity, iteration, and honest feedback are how great work gets made.

This is a full-time contractor position.

WHAT’S IN IT FOR YOU

• You aren't just following a roadmap; you are building it from scratch for a global portfolio of brands
• Work with a brand that has already mastered acquisition and is ready to pour fuel on your successful experiments
• A clear growth framework that can lead you to a Head of Funnel executive position
• Access to premium tools like Intelligens and a dedicated learning & development budget to keep their skills at the bleeding edge
• Work from anywhere in the world with a team that prioritizes output over hours

WHAT YOU’RE GETTING INTO

• Analyze data and marketing performance to create winning hypotheses that solve real friction points in the customer journey
• Lead the design process, utilizing Figma and Photoshop to ensure every test meets high aesthetic and conversion standards
• Launch and oversee at least 3–5+ structured experiments per month to consistently drive up the current 4% conversion rate
• Manage freelance designers and developers, ensuring every experiment is built to spec and on time.
• Document and share experiment results through Slack and ClickUp to align the marketing team with winning insights
• Own the entire CRO workflow, from identifying inspiration to final implementation and measurement

WHO YOU ARE

• You have a track record of scaling high-growth DTC brands, with strong expertise in CRO, LTV growth, and leading design and development end-to-end
• You have a deep understanding of direct-response marketing and consumer psychology, not just technical testing
• You are skilled in Figma, Photoshop, and AI tools
• You understand that words sell, and you have the skills to craft or refine high-converting copy for your experiments
• You don't wait for instructions; you identify bottlenecks, find inspiration, and lead the team toward solutions

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Initial Screening: A brief conversation to discuss your background and alignment with the role
• Skills Challenge: A relevant task to showcase your design, copy, and hypothesis-building skills
• Final Review: A closing interview to discuss the task results and finalize your transition into the team