Our client is a category-defining beauty brand reshaping the anti-aging market. With performance marketing operating at 9-figure scale, the business has moved beyond experimentation and into a phase where sharp, well-executed optimization creates meaningful growth. This is a brand with serious volume, global reach, and the ambition to keep raising the standard in its category.

They’re now looking for a Head of CRO to own the end-to-end customer journey - from first touch through repeat purchase. This role isn’t about chasing marginal gains. It’s about designing high-impact experiences that convert better, retain longer, and scale cleanly as the business grows. You’ll have the freedom to think big, move quickly, and turn strong ideas into changes that clearly show up in revenue.

YOUR MISSION

As Head of CRO, you’ll act as the architect of the brand’s conversion engine. You’ll take full ownership of the CRO strategy, identifying new opportunities to deepen product–market fit through structured, insight-driven testing. Working in fast, focused sprints, you’ll help bring high-impact experiments to life across the funnel - from advertorials to upsells - ensuring every initiative is designed to drive measurable results.

WHAT’S IN IT FOR YOU

• Be a key player in a brand creating real change in the beauty and wellness space.
• Take the lead on building the systems and structures that will scale the company to 9 figures and beyond.
• Enjoy a 100% remote role with flexible hours, designed for results rather than micromanagement.
• Work alongside a high-caliber, international team driven by performance, innovation, and integrity.

WHAT YOU’RE GETTING INTO

• Analyze funnel data and user behavior to identify bottlenecks and prioritize a testing roadmap focused on RPU + LTV.
• Own the strategy for front-end assets (quizzes, listicles, VSLs) and back-end sequences (OTO hooks, subscription stabilizers).
• Oversee a cross-functional team, setting clear KPIs and streamlining workflows to deliver high-quality conversions.
• Stay on top of elite direct response brands and maintain a swipe file to fuel constant innovation.
• Monitor tests in real-time and iterate on strategies to maximize ROI and drive continuous improvement.
• Implement structured feedback loops and centralized dashboards for real-time visibility into conversion KPIs.

WHO YOU ARE

• 5+ years of CRO experience, preferably at a high-growth DTC brand.
• You live and breathe Direct Response copy and funnels, with a deep understanding of marketing fundamentals.
• Able to develop big-picture strategies while digging into day-to-day tasks like flow buildout and performance analysis.
• Proficient in conversion tools and data-oriented enough to track performance through spreadsheets and analytics.
• A proven track record of improving LTV and driving attributed revenue through data-driven optimization.
• You thrive in a fast-paced, startup environment where you must adapt and solve problems on the fly.

BONUS POINTS IF YOU HAVE

• Specific experience in the beauty, skincare, or anti-aging industry.
• A background in scaling brands from 8 to 9 figures with a focus on subscriptions.
• Expertise in TikTok Shop and creator-driven conversion funnels.

OUR RECRUITMENT PROCESS

• Initial Screen: A brief conversation to discuss your background, experience, and alignment with the role.
• Founder Call: A meeting with the founder to discuss the brand's vision and how you can contribute to the mission.
• Skills Assessment: You will be given a relevant task to showcase your skills and approach to funnel-building.
• Final Interview: A final discussion to explore how you will contribute to the team's long-term success.