Most social media roles are built around maintenance. Keep the calendar full, get the posts out, answer when something is on fire. This one isn't that.

A growing marketing agency serving clients across financial services, professional services, healthcare, and small business is looking for a Social Media Lead to take their social media function from upkeep to actual growth. The agency manages 13 client accounts today, with one well over $1M a year and most others in the high six figures, and the honest read internally is that what they're currently delivering is social media maintenance, not social media strategy. This role exists to close that gap.

You'll start by owning 4 to 6 client accounts directly, working across Facebook, Instagram, YouTube, LinkedIn, and increasingly TikTok, with six client podcasts feeding fresh content into the mix. But this isn't a content calendar job. It's a role for someone who thinks like a strategist, a creator, and an operator all at once, someone who looks at one piece of content and sees ten more inside it, and who doesn't wait to be told what to do next.

WHO THEY ARE

A marketing agency built around a simple idea: social media should drive business results, not just fill a calendar. The agency works with a genuinely varied client base, financial and life insurance firms, succession planning and coaching businesses, dental and legal practices, and a handful of others, all of whom trust the team to understand their brand and execute without needing constant sign-off. Most client work moves forward with minimal approval friction because the agency has earned that trust over time.

The team today includes a Social Media Director, an Account Manager, social media specialists, an Art Director and Lead Designer, and a graphic designer, with the agency's founder still hands-on across the business. It's a small, flat team without much hierarchy. Everyone pitches in, including leadership, and nobody on the team waits around for someone else to hand them a task.

The culture rewards people who create momentum instead of just keeping things moving. The agency's own internal language draws a clear line between the two: maintenance asks what's due today, momentum asks what's possible next. The people who do well here are naturally curious about platforms, trends, and what's actually working, and they take real ownership of outcomes instead of pointing at clients, algorithms, or circumstances when something doesn't land.

This is a full-time, fully remote contractor role with meaningful overlap expected during Central Time business hours.

WHAT'S IN IT FOR YOU

• Real ownership from day one: You'll manage your own roster of client accounts and have genuine input into strategy, not just execution.
• A flat, no-hierarchy team: There's no layer of bureaucracy between you and the people making decisions. You work directly with the Social Media Director and Account Manager, and with leadership when it matters.
• A built-in design and production bench: Designers and a growing video editing function are there to support you, so your time goes toward strategy and quality, not production bottlenecks.
• A genuine growth path: This role is built to expand. As you prove yourself, expect more accounts, more responsibility, and eventually a real leadership seat in how the social media department is run.
• Variety that keeps you sharp: You'll work across industries from healthcare to professional services to coaching, which means you're constantly learning new audiences instead of getting stuck in one lane.
• A team that rewards initiative: Performance bonuses are part of how the agency thinks about compensation for people who consistently drive results.

WHAT YOU'RE GETTING INTO

This role is focused on turning client social media from something the agency maintains into something the agency actively grows.

You will:

• Own content strategy and execution for 4 to 6 client accounts, balancing planning, production, and publishing across each one
• Build and manage content calendars that stay consistent with each client's brand voice, goals, and audience
• Repurpose long-form content, including podcast episodes, into short-form video and social assets across platforms
• Write captions and scripts that actually capture attention rather than just filling a posting slot
• Coordinate with designers and editors to turn ideas into finished content, giving clear direction and feedback along the way
• Review performance data regularly and adjust content strategy based on what's actually working, not assumptions
• Participate in client and strategy conversations, helping shape the creative direction rather than just executing someone else's plan
• Use AI-assisted tools for ideation, scripting, transcription, and repurposing to move faster without sacrificing quality

WHO YOU ARE

• You have 3+ years of hands-on experience creating, managing, and growing social content across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• You understand content strategy, not just scheduling. You know how content builds brands and drives real business outcomes
• You're skilled at repurposing long-form content into short-form assets, turning one piece of content into many
• You're comfortable with video editing and basic design tools like CapCut, Premiere Pro, Canva, or similar, even if you're not a full-time editor or designer
• You're fluent with AI-assisted workflows, tools like ChatGPT, Claude, Descript, or Opus Clip, and you pick up new tools quickly rather than needing months to ramp
• You can balance strategy and execution, thinking about the bigger picture while still consistently shipping the work
• You communicate clearly and proactively with clients, designers, editors, and leadership, and you don't let things stall because someone else hasn't replied yet
• You take real ownership of outcomes. When something isn't working, you find another way forward instead of waiting on someone else to fix it

Bonus points if you have:

• Experience working in an agency environment managing multiple brands or clients simultaneously
• A background supporting personal brands, thought leaders, or podcast-driven content
• Experience that spans content strategy, project management, and client communication, not just one of the three

WHAT SUCCESS LOOKS LIKE

• 30 Days: You've learned the team's culture, clients, and workflows, sat in on client meetings, and started managing your assigned accounts with support. The team trusts you with day-to-day execution.
• 60 Days: You've taken full ownership of your accounts, you're leading content planning and communicating directly with clients, and you're starting to bring strategic ideas to the table. The team trusts you to manage the work.
• 90 Days: You're operating independently, anticipating client needs before they're raised, improving processes as you go, and becoming someone both clients and the internal team genuinely rely on. The team trusts you to lead the work.