There's a difference between managing Google spend and actually owning it. Right now, this brand's Google account runs through an agency. The channel is working, the spend is real, and the opportunity to scale is clear. What's missing is someone in-house who lives in the account every day, makes decisions fast, and treats this channel like it's their own business.

A fast-growing DTC sleep and wellness brand is looking for a Google Media Buyer to bring the channel fully in-house and take it from where it is today to a place most media buyers never get to manage. You'll inherit a healthy account running across Search, Display, YouTube, Performance Max, and Shopping, and your job is to audit it, find the gaps, and scale it aggressively.

This isn't an agency seat or a freelance engagement. It's a full-time, permanent role reporting directly to the Founder and Head of Growth. If you've managed serious Google spend in ecommerce, you move fast, and you're ready to own a channel end to end, this is the seat.

WHO THEY ARE

A fast-growing DTC sleep and wellness brand built around helping people actually sleep better, with a product that's earning real customer loyalty and growing fast through performance marketing.

Google is a core part of the acquisition mix alongside Meta and other channels, and the brand is at a stage where agency and freelancer support has done its job but can't keep pace with where things are heading. The goal from here is clear: scale Google spend significantly and build the in-house capability to do it properly.

The team is global, remote, and moves fast. The Founder is closely involved in growth and the Head of Growth is a daily collaborator, so there are no layers between this role and the people making decisions. Culture is performance-driven and execution-focused. The people who do well here are self-directed, move without hand-holding, and measure themselves against the numbers.

This is a fully remote, full-time role. EST overlap is preferred but the team operates globally.

WHAT’S IN IT FOR YOU

• Full ownership of the Google channel: Search, Display, YouTube, Performance Max, and Shopping are all yours to audit, restructure, and scale.
• Serious spend to work with: You're stepping into an account at a meaningful scale, with a clear mandate and leadership support to take it further.
• Direct access to the Founder and Head of Growth: No account managers or layers between you and the people running the business.
• A real growth path: The goal is to scale Google spend to $5M a month. You'll be the person who gets it there, with full channel ownership as it grows.
• A channel that's core to the business: Google isn't a side experiment here. It's a main part of the mix and treated accordingly.

WHAT YOU’RE GETTING INTO

This role is focused on bringing Google media buying fully in-house, auditing the current account, and scaling spend profitably across all campaign types.

You will:

• Audit the existing account across Search, Display, YouTube, Performance Max, and Shopping, identifying structural opportunities and inefficiencies the agency setup hasn't addressed
• Own day-to-day optimization across all campaign types, making decisions quickly and moving with the pace of the business
• Test new creatives, ad copy, and audience segments on a weekly cadence, keeping the account fresh and performance improving
• Report against NCCPA and NCROAS as the primary success metrics, with TripleWhale as the attribution source of truth
• Collaborate with the Founder and Head of Growth on channel strategy, budget allocation, and scaling decisions
• Integrate Google activity with the broader channel mix, including Meta and email, ensuring the overall acquisition strategy is coherent
• Scale spend toward $5M a month, building the account structure and operational habits to support that level of volume

WHO YOU ARE

• You have hands-on Google media buying experience at seven-figure monthly budgets, ideally in DTC ecommerce or affiliate marketing
• You've run all major Google campaign types including Search, Display, YouTube, Performance Max, and Shopping, and you know the tradeoffs between them
• You're fluent in NCCPA and NCROAS as performance metrics and make decisions grounded in new customer economics, not vanity ROAS
• You're comfortable with TripleWhale for attribution and can pull insight from it without help
• You move fast and work independently, no agency layers, no hand-holding, no waiting for direction
• You're ecommerce-native and understand how Google fits into a broader DTC acquisition stack
• You're full-time and fully committed, this role requires daily presence in the account, not a part-time or fractional arrangement

Bonus points if you have:

• Experience scaling a Google account from mid-stage to eight-figure monthly spend
• Background at or knowledge of high-growth DTC supplement or wellness brands
• Affiliate marketing experience and an understanding of how performance-driven channel economics work

WHAT SUCCESS LOOKS LIKE

• 30 Days: You've done a full audit of the account, understood what's working and what isn't, and have a clear picture of the highest-leverage opportunities to pursue.
• 60 Days: Structural changes are live, weekly testing cadence is running consistently, and performance is trending in the right direction against NCCPA and NCROAS.
• 90 Days: You fully own the account, spend is scaling, and the groundwork is in place to push toward the $5M monthly target.