Are you a Meta Ads expert who can personally take an account from zero to $500K-$1M+ in monthly spend while owning the client relationship and the entire P&L?

Our client, a leading next-generation performance marketing agency specializing in high-growth DTC brands, is searching for an Associate Director, Paid Social. This is the highest leverage role on their team for an operator who is both a strategic growth leader and a hands-on, in-platform executor.

If you thrive on being in the Ads Manager, architecting full-funnel strategies, and translating performance data directly into business outcomes for founders and CMOs—this is your chance to build a reputation as one of the best Meta experts in the industry.

This is a fully remote position supporting the EST time zone, open to candidates based in the US.

YOUR MISSION

Your mission is to be the end-to-end owner of paid social performance for a portfolio of 4–6 high-growth consumer brands. You will be responsible for setting the strategy, designing the tests, and personally executing the campaigns that scale these brands to their next level of revenue.

• Spend meaningful time inside Meta Ads Manager building, launching, and optimizing full-funnel paid social programs.
• Architect Meta-first acquisition strategies and develop funnel structures, testing roadmaps, and measurement frameworks to drive massive, profitable scale.
• Serve as the primary strategic partner to CMOs and Founders, connecting deep performance insights to overall business outcomes and owning client satisfaction.

WHAT’S IN IT FOR YOU

This role is designed for the highly ambitious operator who is ready to take full ownership and build a leadership track record within a high-accountability, high-reward environment.

• Full ownership over the strategy and performance of multiple high-growth DTC portfolios, with the direct mandate to scale budgets to $1M+ per month.
• Work with a performance-driven team that values rigorous execution, truth over comfort, and autonomy with accountability.
• Lead client calls, Quarterly Business Reviews (QBRs), and executive presentations, giving you direct access to founders and CMOs.
• This is a clear path for growth into future Head of Paid Social or Managing Director roles, providing the opportunity to build something great and lasting.
• Be at the forefront of paid social, driving innovation around algorithm changes, creative evolution, and attribution shifts.

WHAT YOU’RE GETTING INTO

Hands-On Media Execution

• Personally build, launch, and optimize full-funnel Meta campaigns (prospecting, mid-funnel, retention, remarketing) inside Ads Manager.
• Set up, manage, and analyze creative tests, audience tests, bid strategies, and structural iterations.
• Own pacing, budget, attribution, and performance troubleshooting end-to-end, ensuring flawless execution and data integrity.

Strategic Growth & Financial Modeling

• Architect high-performing Meta-first acquisition strategies capable of scaling paid social budgets from early-stage to $500K–$1M+ per month.
• Partner with Data & Finance teams to align spend to business goals, track CAC, contribution margin, and interpret pro forma marketing projections for clients.
• Identify and implement opportunities to increase key business metrics like AOV, MER, LTV, and new customer revenue.

Cross-Functional & Client Leadership

• Partner closely with Directors of Growth Strategy, Creative Strategy, and the Paid Search team to ensure cross-channel consistency and coordinated go-to-market execution.
• Confidently present performance insights and connect them to larger business outcomes, managing founder/CMO relationships with clarity and calm.
• Stay ahead of all Meta platform updates and proactively bring forward hypotheses, angles, and creative ideas to clients weekly.

WHO YOU ARE

You are an ambitious "builder" who lives in the numbers, thrives in high-accountability environments, and views the Meta Ads Manager as your second home.

• 5+ years managing and scaling Meta campaigns, with deep in-platform experience personally deploying hundreds of ads.
• Fluent in campaign structures, bidding, pacing, pixel/event setup, attribution, and optimization.
• Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts) and able to build clear testing frameworks and growth roadmaps.
• Highly confident in presenting complex performance insights to executives and managing C-suite relationships.
• Thrives in a collaborative environment, strong at influencing without authority and coordinating multi-disciplinary pods (Creative, Data, Retention).
• Hungry, curious, and ambitious, with a desire to take ownership and grow into senior leadership.

Bonus points if you have

• Proven expertise in short-form creative strategy and testing frameworks on Meta and other short-form social platforms.
• Experience scaling accounts that incorporate the latest advancements in AI-driven creative testing and automated ad formats.

WHAT SUCCESS LOOKS LIKE

• First 30 Days: You've fully audited your client portfolio’s paid social accounts, taken over direct management of key campaigns, and delivered a clear, actionable 90-day testing roadmap for your top two accounts.
• First 60 Days: You have successfully executed your initial testing roadmap, identified and implemented at least one major channel innovation, and driven a measurable improvement in MER or New Customer CAC across your portfolio.
• First 90 Days: You’ve fully aligned with Creative, Data, and Strategy partners, established a repeatable, high-velocity testing rhythm, and are actively forecasting and delivering against the $500K+ monthly budget goal for at least one brand.

OUR RECRUITMENT PROCESS

1. Screening Call: A brief conversation with our recruitment team to discuss your background, experience, and alignment with the role's hands-on, strategic focus.
2. Hiring Manager Call: A deeper dive with the team leadership to explore your Meta expertise, testing philosophy, and experience with DTC economics.
3. Executive Interview: A final conversation with the executive team to discuss your potential growth path and your vision for innovation in the paid social landscape.