Director of Performance Creative
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Most “creative director” roles are about overseeing ideas.

This isn’t one of them.

This role is about owning performance creative as a function - from strategy to production to systems to team.

You won’t just guide the work.

You’ll build the machine behind it.


That means:

  • Writing briefs
  • Pulling data from Ads Manager
  • Managing creators
  • Fixing broken workflows
  • Leading clients
  • Scaling the team


All at the same time.

This is a player-coach role, but more importantly, it’s an operator role.

If you’re looking for a clearly defined “Director” seat in a structured agency - this isn’t that.

If you want to build the function from the inside and own it end-to-end, keep reading.


WHO THEY ARE

This is a high-performance agency known for scaling disruptor DTC and omnichannel brands like Quince, Suja, Blissy, Slice Soda, Alice Mushrooms and Chirp.

They operate where creative, media, and data intersect - and win by turning creative into a measurable growth lever, not just output.

  • 100% track record of scaling every brand they’ve worked with
  • Lean, high-accountability team
  • No politics - just execution and results


THE OPPORTUNITY

You’ll step into a role designed to evolve into full ownership of the performance creative function.

  • Start by co-leading alongside the CEO
  • Transition into full ownership of creative, production, and systems
  • Build the structure that allows the department to scale without losing quality

This is not a maintenance role - it’s a build + lead opportunity with a clear path to VP of Performance Creative.


WHAT THIS ROLE ACTUALLY IS

This is not a pure Creative Strategy role.

You will be responsible for scaling performance creative across:

  • Creative strategy (hooks, concepts, briefs)
  • Production (UGC pipeline, creators, output)
  • Operations (systems, workflows, SOPs)
  • Client management (calls, expectations, strategy)
  • Team leadership (mentoring, hiring, accountability)

Think less “Head of Strategy”

More “Head of Performance Creative Operations”


WHAT’S IN IT FOR YOU

  • True Ownership: Move from co-leading to fully owning the creative function
  • Leadership Track: Clear path to VP and executive leadership
  • Hands-On Impact: Stay close to the work while shaping the team
  • High-Caliber Environment: Work with brands operating at meaningful scale
  • Remote + High Trust: Output-driven culture with full autonomy
  • Zero Politics: Small, elite team focused purely on performance


WHAT YOU’RE RESPONSIBLE FOR

Hands-On Creative Strategy

  • Pull and analyze performance data directly from Meta Ads Manager (thumbstop, hold rate, hit rate, etc.)
  • Write high-converting UGC scripts, video briefs, and static concepts
  • Identify insights that reshape creative direction and unlock new growth


Production & Creative Operations

  • Own the end-to-end creative workflow across multiple accounts
  • Manage UGC pipelines: casting, briefing, production, and QC
  • Build structured testing frameworks that compound learning over time
  • Document SOPs, templates, and quality standards to scale output


Client Ownership

  • Lead all creative-only client relationships
  • Translate performance into business narratives tied to revenue, MER, and growth
  • Partner with Growth Strategists on integrated accounts (creative × media alignment)

Team Leadership

  • Manage senior strategists and editors through hands-on coaching
  • Lead by example: writing briefs, reviewing data, walking through decisions
  • Own team performance and help scale the department through hiring and development


AI-Augmented Output

  • Use tools like ChatGPT and Claude to accelerate research, ideation, and production
  • Set the standard for AI-driven creative workflows across the team 


WHO YOU ARE

  • 5+ years in creative strategy for performance marketing (Meta/TikTok focus)
  • 2+ years leading and developing creative teams
  • Strong in Ads Manager + creative analytics - you validate instincts with data
  • Proven track record of writing high-converting briefs and scripts
  • Comfortable leading client relationships and presenting strategy tied to business outcomes
  • You build systems, playbooks, and frameworks - not just one-off solutions


STRONG SIGNALS

  • Experience with tools like Motion, Foreplay, or CreativeOS
  • Background in video editing or production (you give precise feedback)
  • Advanced use of AI for creative workflows and research
  • Experience in high-volume creative testing environments


THIS ROLE ISN’T FOR YOU IF

  • You’re looking for a pure creative strategy role without operational ownership
  • You prefer structured environments with clearly defined scopes
  • You manage from a distance instead of staying close to the work
  • You rely on instinct without validating it through data
  • You’ve only worked in large agencies with highly specialized roles


WHAT SUCCESS LOOKS LIKE

  • 30 days: Deep immersion in client accounts, mastery of BHD frameworks, and established performance baselines through direct data analysis.
  • 60 days: Independent leadership of creative-only client calls and the delivery of high-impact creative initiatives for every client.
  • 90 days: Full ownership of multiple client relationships with measurable improvements in team brief quality and decreased CEO engagement hours.
  • 6-12 months: Complete day-to-day management of the creative department with codified playbooks and a clear path to VP.


THE RECRUITMENT PROCESS

  1. Intro Chat: A short conversation to align on your background and experience.
  2. Deep-Dive Interview: A technical discussion focused on your Meta/TikTok strategy and brief-writing process.
  3. Practical Task: A session to walk through your creative reasoning and how you mentor a team through hands-on feedback.
  4. Final Interview: A conversation with the CEO to align on department growth and finalized offer terms.
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