Do you want to take ownership of creative in a brand at the point it enters the U.S. market?

We’re looking for a Creative Strategist to own how creative is developed, tested, and scaled across paid social.

You will work directly with the founders to build a structured, performance-driven creative function that supports customer acquisition in a highly competitive environment.

WHO THEY ARE

A DTC group operating in the supplement and health space, currently generating $4–5M in annual revenue. After several years of performance in European markets, they are now focused on launching a new premium, custom-formulated subscription-based brand in the U.S.

The team is lean with clear ownership and a strong focus on execution::

• Each person owns their area end-to-end without fragmented responsibilities or handoffs
• Ideas move quickly from concept to testing, with a strong focus on output
• Creative and strategy decisions are guided by results, not opinions
• The structure is intentionally lean, with direct access to decision-makers
• Decisions are made quickly, with a bias toward action over overplanning

This is a remote, part-time contractor role.

WHAT’S IN IT FOR YOU

• Ownership & Impact: Lead the creative strategy in a new market launch
• Growth opportunities: Clear path to a Creative Director role as the brand portfolio expands
• Founder exposure: Work directly with experienced operators and be involved in key decisions
• Flexibility: Remote setup with autonomy over how you manage your work
• Environment: Join a lean, performance-driven team focused on execution and results

WHAT YOU’RE GETTING INTO

• Own and execute the creative strategy across Meta, including ads, landing pages, and presell flows
• Build a structured testing approach to identify and scale effective creative concepts
• Lead a team of editors, providing clear briefs and feedback to improve output quality
• Identify and manage UGC creators to produce content aligned with performance goals
• Analyze performance metrics such as CTR, CVR, and CPA, and adjust direction based on results
• Work closely with the founders to align creative with growth targets and budget allocation
• Contribute to positioning, messaging, and offer development for the U.S. market
• Support the launch of new products and ensure creative aligns with long-term brand direction

WHO YOU ARE

• You have 1+ years of experience in DTC creative strategy or performance marketing
• You understand how creative drives performance on Meta and can link output to results
• You can translate customer insights into clear creative direction and concepts
• You are comfortable giving feedback and improving the output of editors and creators
• You work independently, take initiative, and are comfortable in a fast-paced environment

Bonus points if you have:

• Experience in the supplement, wellness, or male performance space focusing on Monthly Recurring Revenue
• Experience working on early-stage brand launches

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: A short conversation to understand your background and experience
• Founder Interview: A deeper discussion focused on your approach to creative strategy and how you think about performance
• Practical Task: A short task to assess how you approach briefing, analysis, and creative improvement
• Final Call:  A final conversation to review your task and align on expectations and next steps