Location: Remote

Experience: Content and brand, social a plus

Own how a $29M sleep brand looks, sounds, and shows up everywhere a customer meets it.

Good sleep has three pillars: temperature, noise, light. The first two already have category-defining brands built around them. Light, arguably the most important of the three, does not yet, and this brand intends to be the one that owns it.

Most “blackout” products aren't actually blackout, so they built a custom track-and-frame system that seals the entire window perimeter, for people who had already tried curtains, tape, and foil. That turned a product gap into a multi-market business.

WHO THEY ARE

A fast-growing DTC brand in the sleep category, operating across the US, Canada, UK, Australia, and Benelux. The product is a custom track-and-frame blackout system built for people who had already tried every other solution and found it lacking. That specificity turned into a multi-market business in under two years.

The team is founder-led, lean, and built around speed. Growth so far has come almost entirely from performance marketing and a creator network of around 50 people posting organic content daily. The organic content performs, but it's raw, and the feed, the website, and the brand-facing content haven't kept up with the business.

The founder is hands-on and still defines what the brand is. This person won't be redefining the brand from scratch. They'll take what exists, sharpen it, and build the system that brings it to life consistently across every channel.

This is a fully remote role, reporting directly to the founder.

WHAT'S IN IT FOR YOU

• Build it from scratch: You're the first person to own this function. The team, the processes, the content system are yours to build.
• Direct access to the founder: No layers between you and the person who defines the brand and where it's going.
• Room to grow: No one sitting above this role. Growth into Head of Brand is a genuine path, not a line in a job ad.
• Existing creator network: 50 active creators producing content daily. You'll pull from that pipeline to shoot branded material without starting from zero.

WHAT YOU'RE GETTING INTO

The role builds the brand layer that sits on top of a high-performing performance engine: the organic presence, the website, the polished content, and the team that produces it. The founder shapes brand direction with you and holds the final call, and everything downstream of that is yours to run.

You will:

• Own organic social across platforms, setting the direction for what gets posted, how it looks, and how it builds the brand over time.
• Lead the website's content and visual presence, so it reflects where the brand is going, not only where it's been.
• Define the polished end of creative output, working alongside the performance team so brand-led ad content looks and feels unmistakably on-brand.
• Own packaging and the physical brand experience, including the unboxing and everything the customer touches.
• Build and lead the content team, hiring the producer, social, and design talent needed to run the function without you touching every asset.
• Work with the 50-person creator network when branded content is needed, directing shoots and pulling usable material from what's already being produced.
• Sharpen brand direction with the founder and hold the through-line across every channel.

WHO YOU ARE

• Content and brand experience at real scale, you've made or directed content that reached audiences, and you have the body of work to show it.
• A cohesion builder, your portfolio looks like it came from one brain, whatever the size or budget of the brands behind it.
• A system thinker, you build a content pipeline that produces consistently without your hands on every asset.
• A team builder, comfortable hiring and managing producers, designers, and social talent from scratch.
• Platform-native, experience with social strategy is a strong plus, knowing what builds a brand on each channel rather than just posting.
• Strong written English, you own the words on the site and across social, so writing is a real part of the job.
• Technically curious, the product is custom and detail-heavy. You don't need to be an engineer, but you need to grasp what makes it different and translate that into content.

BONUS POINTS IF YOU HAVE

• Background in sleep, wellness, or home products
• Experience directing content shoots with UGC or creator talent
• Familiarity with DTC brands at the $20M to $100M growth stage

WHAT SUCCESS LOOKS LIKE

30 Days: You've audited the brand presence across every channel, identified the biggest gaps between where the brand is and where it needs to go, and started building the content calendar and production workflow. First pieces of polished content are in production.

60 Days: The organic social presence has a consistent look and voice. The website content has been reviewed and priority updates are underway. You've either engaged an agency or started hiring an in-house producer, and the brand-led creative is clearly distinct from the raw creator content.

90 Days: The content system is running and you're not touching every asset. The brand reads as coherent and premium across social, the website, and packaging. You have a team or production setup in place and a pipeline that produces without constant input from you or the founder.