We are seeking a powerhouse Social Media Manager for a high-growth DTC e-commerce incubator behind several category-defining health, wellness, and beauty brands. They have mastered performance marketing; now, they need a strategic leader to take full ownership of their organic presence and bridge the gap between social engagement and brand affinity.

If you are a strategic creator who can script a viral UGC hook, maintain a premium aesthetic, and stay obsessively organized in Asana - this is your chance to own the social strategy for a global portfolio.

YOUR MISSION

As the Social Media Manager, you will be the sole owner of the organic social ecosystem across the brand portfolio. You will plan and execute social strategies that drive brand loyalty and revenue. You aren’t just a "poster"; you are a creative operator who ensures the brand vision is consistent from the first TikTok swipe to the final engagement.

This is a full-time, 100% remote contractor role.

WHAT’S IN IT FOR YOU

• Work with established 8–9 figure brands in the health and wellness space, seeing your work reach millions of potential customers.
• Move from "helping out" to "owning it" by building and executing a strategy from the ground up.
• Enjoy a 100% remote role that prioritizes high-quality output over "clocking in."
• Collaborate with elite video editors, creative coordinators, and strategists focused on performance and innovation.
• Benefit from a performance-based bonus structure, including "viral video" bonuses for high-performing organic content.

WHAT YOU’RE GETTING INTO

• Plan, source, and execute social media strategies across Instagram, Facebook, and TikTok.
• Be hands-on in sourcing high-quality UGC, writing high-converting scripts, and producing content that resonates with an aesthetic-focused audience.
• Utilize Asana to manage projects and Google Docs to build comprehensive creative briefs for the editing team.
• Work daily with video editors and creative strategists to ensure every piece of content meets the brand’s high aesthetic standards.
• Analyze metrics to identify trends and iterate on strategies to maximize engagement and ROI.

WHO YOU ARE

• You have 3–5 years of experience working with high-growth DTC health, wellness, or beauty brands.
• You know how to create a "look" that feels premium, trustworthy, and inspired by top-tier global brands.
• You don’t just have ideas; you execute them. You are proficient in UGC sourcing and can write scripts that stop the scroll.
• You live in Asana and Google Docs, building briefs so clearly that creative teams can execute perfectly on the first try.
• You thrive in fast-paced, remote-first environments and are motivated by building something elite.

BONUS POINTS IF YOU HAVE

• A portfolio of viral organic content in the beauty, skincare, or wellness niche.
• Experience scaling brands with a strong focus on community building and retention.
• Deep expertise in TikTok Shop marketing and commission-based creator programs.

RECRUITMENT PROCESS

• Step 1: A brief conversation to discuss your background, experience, and alignment with the role.
• Step 2: A call with the founders to learn more about the vision and how you can contribute to the mission.
• Step 3: A relevant task to showcase your skills and approach to content strategy and script writing.
• Step 4: A final interview to discuss your task and how you’ll contribute to the team's success.