We are seeking a powerhouse Social Media Manager for a high-growth DTC e-commerce incubator behind several category-defining health, wellness, and beauty brands. They have mastered performance marketing; now, they need a strategic leader to take full ownership of their organic presence and bridge the gap between social engagement and web conversion.
If you are a strategic creator who can script a viral UGC hook, manage technical updates with developers, and maintain a premium aesthetic - all while staying organized in Asana - this is your chance to own the social strategy for a global portfolio.
YOUR MISSION
As the Social Media Manager, you will be the single owner of the organic social ecosystem and website front-end updates across the brand portfolio. Reporting to the Creative Manager and Founders, you will plan and execute social strategies that drive brand affinity and revenue. You aren't just a "poster"; you are an operator who ensures the brand vision is consistent from the first TikTok swipe to the final checkout page.
This is a fully remote, full-time contractor role.
WHAT’S IN IT FOR YOU
- Scale at Speed: Work with established 8–9 figure brands in the health and wellness space, seeing your work reach millions of potential customers.
- Total Creative Ownership: Move from "helping out" to "owning it" by building and executing a strategy from the ground up.
- Remote & Global: Enjoy a 100% remote contractor role that prioritizes high-quality output.
- High-Caliber Team: Collaborate with elite video editors, creative coordinators, and strategists focused on performance and innovation.
- Incentivized Success: Benefit from a performance-based bonus structure, including "Viral Video" bonuses for high-performing organic content.
WHAT YOU’RE GETTING INTO
- Plan, source, and execute social media strategies across IG, FB, TikTok, and Email channels.
- Be hands-on in sourcing high-quality UGC, writing high-converting scripts, and producing content that resonates with an aesthetic-focused audience.
- Ensure all brand websites are up-to-date, coordinating with web developers to implement front-end changes that align with social campaigns.
- Utilize Asana to manage projects and Google Docs to build comprehensive creative briefs for the editing team.
- Work daily with video editors and creative strategists to ensure every piece of content meets the brand’s high aesthetic standards.
- Analyze performance metrics to identify trends and iterate on strategies to maximize engagement and ROI.
WHO YOU ARE
- You have 3–5 years of experience working with 8–9 figure health and wellness brands.
- You know how to create a "look" that feels premium and trustworthy, inspired by top-tier aesthetic brands.
- You don’t just have ideas; you execute them. You are proficient in UGC sourcing and can write scripts that stop the scroll.
- You are comfortable working with web developers and understand the basics of what makes a high-converting landing page work.
- You live in Asana and Google Docs, building briefs so clearly that creative teams can execute perfectly on the first try.
- You thrive in fast-paced, remote-first environments and are motivated by building something elite.
BONUS POINTS IF YOU HAVE
- A portfolio of viral organic content in the beauty/skincare niche.
- Experience scaling brands with a strong focus on subscriptions and retention.
- Deep expertise in TikTok marketing and commission-based creator programs.
WHAT SUCCESS LOOKS LIKE
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30 Days: You have fully immersed yourself in the brand strategies, audited existing social channels, and established a seamless workflow in Asana.
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60 Days: The "machine" is running. You are actively managing optimized campaigns and presenting regular performance reports with actionable insights.
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90 Days: You have established a high-volume, high-quality content engine that is driving measurable organic growth and contributing to the brands' 9-figure goals.
RECRUITMENT PROCESS
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Step 1: A brief conversation to discuss your background, experience, and alignment with the role.
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Step 2: A call with the founders to learn more about the vision and how you can contribute to the mission.
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Step 3: A relevant task to showcase your skills and approach to content strategy and script writing.
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Step 4: A final interview to discuss your task and how you’ll contribute to the team's success.