Imagine building a bootstrapped brand from $0 to $1M in monthly revenue in under a year. That’s the trajectory this health and wellness company is on. Now, they’re stepping into their next phase: transforming that early traction into a structured, scalable growth engine on the path to $50M annually, and they need a creative leader who can make that happen.

This isn’t a role where you execute someone else’s ideas, you own the entire creative system. From uncovering high-leverage insights and defining winning angles to overseeing production and scaling what works, your thinking directly translates into revenue. 

WHO THEY ARE

This is a fast-scaling health and wellness brand in a rapidly growing, underserved niche focused on parasite-related health solutions. They’ve developed a set of specialized cleanses that have quickly gained strong traction and established category leadership.

The team is lean, moves fast, and operates with a strong bias toward execution and excellence over bureaucracy. Everything is built around speed, clarity, and high standards, with a clear focus on what actually drives results. It’s an environment built on ownership and autonomy, where experienced operators are trusted to take full responsibility, test quickly, and continuously push performance forward.

This is a fully remote, full-time contractor role. 

WHAT’S IN IT FOR YOU

• Full Ownership & Autonomy: You own the end-to-end creative system and are accountable for performance outcomes. You decide what to test and how to scale winners..
• Path to Leadership: Prove your strategy works and you will have the opportunity to build and lead your own creative team of copywriters, editors, and designers.
• World-Class Training: Access to high-level frameworks and resources from industry leaders who have built 9-figure DTC brands.
• Performance-based upside: You earn 2.5% performance-based commission tied to ad spend driven by your winning creatives, with top performers reaching meaningful five-figure monthly upside.
• Work-Life Integration: While 2-3 hours of overlap with Sydney (AEST) is required, you manage your own schedule based on output, not hours worked.

WHAT YOU’RE GETTING INTO

• Turn raw forum, survey, and ad comment data into research that uncovers key emotional triggers and core pain points of the audience.
• Develop 10–15 new creative concepts weekly, ensuring a steady flow of fresh hooks and messaging to prevent fatigue and sustain scale.
• Write high-converting ad scripts across formats (statics, UGC, storytelling), focused on urgency and conversion-driven messaging.
• Guide editors and designers with clear direction and feedback to ensure execution meets high performance and quality standards.
• Analyze weekly performance in Meta Ads Manager and Atria to identify winning patterns and rapidly iterate on underperforming ads.
• Build and document creative frameworks and playbooks that standardize winning patterns and scale the creative output system.
• Directly influence core KPIs by scaling profitable ad spend and maintaining ROAS targets aligned with the $50M growth goal.
• You are the owner of the creative system. You are expected to identify opportunities, propose angles, and drive testing proactively.

WHO YOU ARE 

• You have proven experience in performance creative or direct response copywriting, ideally in the health, wellness, or supplement sectors.
• You have personally led creative strategy for 8–9 figure DTC brands.
• You are highly comfortable with direct response marketing, including bold, high-converting angles, urgency-driven messaging, and performance-focused creative. You understand that strong claims and aggressive testing are part of winning at scale.
• You possess a deep understanding of consumer psychology and visual storytelling.
• You are obsessed with marketing and constantly study ads, strategies, books, and podcasts. You stay curious and always keep learning.
• You are a strong direct response copywriter first and foremost.
• You take full ownership of outcomes, move fast, and iterate quickly. You hold world-class standards, stay low-ego, collaborative, and highly detail-oriented. 

WHAT SUCCESS LOOKS LIKE

• 30 Days: You have fully absorbed the brand’s avatar and product mechanism. You’ve shipped your first ads, and your briefs are clear enough that editors can execute without hand-holding.
• 60 Days: You are fully independent and consistently producing 10–15 concepts per week. You have formed a strong point of view on creative direction and editor revision rates are decreasing.
• 90 Days: You have delivered at least 2–3 major winning ads that hit target KPIs and are scaling spend. You are the clear "owner" of the creative department.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro chat: A brief conversation to understand your background and overall fit for the role.
• Deep-dive interview: A more technical discussion focused on your approach to strategy, scripting, and performance analysis.
• Practical task: A short assignment to evaluate how you research, develop briefs, and craft high-converting angles.
• Final interview: A final call with the founders to align on expectations, offer details, and next steps.