We’re working with a category-defining DTC brand in the premium beauty and anti-aging space. The brand has already broken through 8 figures and is now focused on global expansion and scaling to 9 figures. Acquisition systems are tight. The team is strong.

Now they’re looking for a Creative Strategist to push their growth even further.

This is not a role for someone who “occasionally” thinks about creative strategy. This is for someone who understands that large-scale growth is driven by relentless creative testing and a high output of data-backed ideas. Someone who can translate performance metrics into clear, high-converting creative direction - quickly and consistently.

YOUR MISSION

Own the creative testing engine. Act as the connector between media data and creative execution, turning audience insights and performance signals into a steady stream of sharp, test-ready creative briefs every week.

You’ll build the framework, define the experiments, and produce the concepts that lower CPAs, increase ROAS, and unlock continuous, profitable scale.

This is a full-time contractor role. 

WHAT’S IN IT FOR YOU

• OWNERSHIP: Take full, end-to-end command of the creative testing pipeline for a high-growth DTC brand with proven product-market fit.
• IMPACT: Function as the right hand to marketing leadership. You will personally design and implement the creative systems required to scale the company to 9 figures and beyond.
• FLEXIBILITY: Fully remote contractor role with flexible hours. Output is the only KPI - they prioritize results over a rigid 9-to-5 schedule.
• TEAM: Work alongside a lean, high-performing team of A-players that values extreme ownership, smart decisions, and rapid execution.

WHAT YOU’RE GETTING INTO

This is a hands-on, high-impact role focused purely on generating and validating creative hypotheses at scale. 

• Design, write, and finalize a high volume of highly structured, testable creative briefs for paid social channels (Meta, TikTok).
• Act as the critical bridge between the Media Buying team and the Creative team, transforming CPA, ROAS, CTR, and CVR performance metrics into actionable, testable creative hypotheses.
• Implement and manage a rigorous, rapid-fire A/B testing structure, focused on systematic testing (iterations, variations, structured cycles) of creative angles, hooks, and scripts.
• Conduct continuous audience research and review customer feedback loops to constantly mine new creative angles, psychological triggers, and value propositions based on a deep understanding of consumer psychology.
• Work hand-in-hand with media buyers and editors to ensure briefs are executed accurately, and performance data is immediately extracted and translated into new hypotheses.
• Write initial ad copy (hooks, headlines, body text) for briefs to establish the core direct-response value proposition and testing parameters for the creative execution team.
• Develop and document the creative briefing system, ensuring seamless collaboration, minimal friction, and maximum speed from brief inception to ad launch.

WHO YOU ARE

• 2–5 years of hands-on experience in performance-driven creative strategy specifically for Meta and TikTok ads.
• You have a proven track record of creating a high volume of structured creative briefs for a fast-scaling DTC brand or performance marketing agency.
• Proven track record of creating angles, hooks, and scripts that directly generated profitable scale for products.
• You live in the ad platform data, with a strong grasp of CPC/CPA economics and LTV optimization, and possess the ability to extract insights from metrics and turn them into new creative hypotheses.
• You have experience testing creative systematically (iterations, variations) and know how to organize concepts into clear, repeatable testing taxonomies.
• Highly skilled at working cross-functionally with media buyers and editors to ensure tight execution and rapid feedback loops.

BONUS POINTS IF YOU HAVE

• Direct DTC experience in the wellness, beauty, or anti-aging industry.
• Background as a performance copywriter, UGC strategist, or creative lead in a direct response-focused team.
• Expertise with TikTok ad strategy and creating briefs specifically for short-form, organic-style content.

THE RECRUITMENT PROCESS

1. Initial Conversation: A brief conversation to discuss your background, experience, and alignment with the role.
2. CMO Call: A deeper discussion with the founder to learn more about the brand's vision and how you can contribute to their mission.
3. Relevant Task: You'll be given a task to showcase your skills and approach to creative strategy and briefing at volume.
4. Final Interview: A final discussion to review your task, answer any questions you may have, and explore how you'll contribute to the team's success.