Native advertising runs on a different logic than paid social: you're testing dozens of advertorial angles until one clicks, then pushing it as far as spend allows. This role puts someone in charge of that entire channel, running campaigns across Outbrain, Taboola, RevContent, MediaGo and Newsbreak for a DTC brand already spending eight figures a month across its paid channels.

Backed by a dedicated production team and real budget flexibility, this Native Media Buyer will own everything from advertorial testing to full-funnel scaling, deciding daily how far spend can go without breaking profitability.

WHO THEY ARE

The brand is a DTC health and wellness company built around a single hero product: a topical magnesium cream for people dealing with nerve pain, neuropathy, and joint discomfort. Tens of thousands of customers across the US, Canada, Australia, and Singapore - mostly older adults who have tried everything else and finally found something that works. 

The acquisition stack runs across Meta, YouTube, Native, AppLovin and Google, with significant spend across all of them. This role owns Meta entirely. The creative pipeline is high-volume, the testing cadence is relentless, and the media buyers here operate with full autonomy once they've proven their thinking.

The decisions are fast, and the people who perform here are the ones who don't need much managing. It's the kind of place where you can suggest something on Monday and test it by Wednesday - no committee, no approval process, just a founder who knows how to trust experts.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOU

• Real budget: spend scales with performance, from a few thousand a day into six figures once an offer proves out
• Performance upside: base pay plus a percentage on ad spend
• Full ownership: you decide what gets tested, scaled, and killed
• Fully remote with autonomy over how you structure your day

WHAT YOU’RE GETTING INTO

• Own native performance end to end across Outbrain, Taboola, RevContent, MediaGo, and Newsbreak
• Test and scale advertorial angles across multiple niches built on one core product
• Build and iterate funnels alongside a dedicated copy and design team
• Manage tracking through Voluum, working with an in-house dev team on anything that needs building
• Push spend as far as performance allows, with total spend as the metric that matters most
• Report on what's working, what's not, and where the next test should go

WHO YOU ARE

• You've got 3+ years running native advertising at scale, ideally within DTC eCommerce
• You've managed daily native spend in the tens of thousands of dollars, not just tested with small budgets
• You know Outbrain, Taboola, RevContent, MediaGo, and Newsbreak well enough to know which one earns its spend on which offer
• You've set up and read tracking through Voluum or a similar platform, and you trust your own numbers
• You have a strong grasp of advertorial testing, from angle generation through to scaling what works
• You move fast and test constantly without needing much oversight

WHAT SUCCESS LOOKS LIKE

• 30 days: You're fully ramped up on the account, the spend history, and the tracking setup. You understand the offers, the niches behind them, and how the production team works. You've already started testing your own advertorial angles.
• 60 days: Daily spend is climbing steadily, and a clear pattern is showing which angles and networks work best for which offers. Testing cadence has picked up, and the production team has a fast, predictable flow of requests from you.
• 90 days: Native spend is scaling toward the level the brand runs on its other channels, with profitable angles identified across multiple offers. You've built a repeatable process for testing, scaling, and killing advertorials, and you're running the channel with full ownership.