If you've built landing pages, advertorials, and funnels that have actually moved the needle for a DTC brand, this role may be for you.

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A fast-growing men's hygiene brand is looking for a CRO Manager to take full ownership of conversion across the business. The function is yours to build, with direct access to leadership and real room to make an impact.

WHO THEY ARE

They are a fast-growing DTC men’s hygiene brand focused on natural personal care products. What started as a garage brand just two years ago has quickly evolved into one of the fastest-growing brands in the category.

The team is founder-led, highly performance-driven, and built around rapid iteration, strong creative, and direct customer feedback loops. Their goal is ambitious: scale aggressively, compete with major category leaders, and become one of the defining brands in the space.

If you're someone who wants real ownership, direct access to leadership, and the chance to work on a brand with genuine momentum, you'll fit right in.

This is a fully remote, full-time role.

WHAT’S IN IT FOR YOU

• Full ownership of CRO from the ground up, no inherited system to work around
• Direct line to the founder, where your work and your results are visible immediately
• Performance bonuses tied directly to hitting your KPIs
• Clear growth path toward Head of eCommerce
• Fully remote, work from wherever you do your best thinking

WHAT YOU’RE GETTING INTO

• Build the CRO roadmap from scratch, hypothesis framework, testing priorities, and measurement system
• Launch multiple landing pages and advertorials each month, briefing designers and developers to execute
• Increase CVR, AOV, RPV, and subscription opt-in rates across the funnel through structured testing
• Build and optimise advertorials, listicles, upsell flows, cross-sells, and subscription experiences
• Analyse what top-performing DTC brands are doing and bring proven strategies into the brand
• Report test results and performance impact directly to the founder on a regular basis

WHO YOU ARE

• You have a proven track record in CRO within DTC eCommerce brands doing serious revenue
• You've built advertorials, listicles, landing pages, and multi-step funnels from scratch
• You understand RPV, CVR, AOV, and subscription opt-in rates and how they connect to the bigger picture
• You know how to form a hypothesis, structure a test, and act fast on the results
• You're comfortable briefing and working directly with designers and developers
• You stay current on the best CRO tools and testing methodologies and bring that knowledge in 

WHAT SUCCESS LOOKS LIKE

• 30 days: You understand the brand messaging, the target audience, and the current funnel. Your first hypotheses are formed and your testing roadmap is in place.
• 60 days: Tests are running consistently, results are being tracked properly, and the first meaningful improvements to CVR or AOV are visible.
• 90 days: The CRO function is operational. There's a clear system for ideation, testing, and iteration, and the numbers are moving in the right direction.