A brand launched in 2025 with one product that did $5M in its first year. Now, it’s on track to do $30M+ in its second year, with a goal of $100M/year in 2027.

They are currently looking for someone to help scale their meta adspend from $1.2M-2M/month to $5M/month. The founder you’ll be working with also runs a second brand at a $180M/year run rate. He started that health brand 2.5 years ago and scaled it almost entirely with meta ads.

WHO THEY ARE

A health supplement brand built on the idea that a genuinely strong natural anti-inflammatory product was being badly under-marketed by everyone else in the category. One SKU took them to a $30M/year run rate in second year, and they're now scaling toward $100M+. Currently, they have a team of 3 creative strategists only. (all directly trained by the founder, just as you’ll be trained)

The founder you'll be working directly with also runs a second brand currently at a $180M/year run rate, built almost entirely on Meta ads in just 2.5 years. That track record isn't background context; it means you'll be working alongside someone who has already cracked paid social at scale and brings that compounding knowledge directly into this brand's growth strategy.

Work happens without noise:

• Async-first, fully remote, meetings kept to a minimum
• Direct and low-ego: people say what they mean and move on
• Everything is documented. SOPs and frameworks exist for a reason
• Ownership is rewarded; needing daily direction is not a fit here

This is a full-time, remote contractor role.

WHAT'S IN IT FOR YOU

• Uncapped upside. 2.5% of spend on your own creative, on top of base. OTE runs $40k-50k+/month for top performers. (July was a slow month and the top performer still managed to make $38,000)
• High autonomy. You own your concept pipeline. Angles and offers are set collaboratively, not handed down.
• A genuine growth track. Strategist to Senior Strategist to team leadership as the brand scales toward $100M+, and they promote from within.
• Schedule flexibility. Fully remote with real flexibility when you work.

WHAT YOU'RE GETTING INTO

• Write long-form static, native ads copy or video scripts (whichever is your core skillset) as your core daily output
• Own your own concept pipeline from research to brief to test to iteration (editors will manage editing)
• Mine competitor ad libraries constantly for what's working and why
• Brief editors on execution, then review what comes back (if you’re writing video concepts)
• Read your own performance data and know exactly how your concepts are doing against CPA and MER
• Bring your own angles to the roadmap, not just execute what's assigned
• Sit in a weekly cadence with the Head of Strategists on what's winning, what's dying, and why

WHO YOU ARE

• You've got 12+ months as a direct response copywriter or creative strategist, ideally in supplements or health DTC
• You've personally written long-form native ads, or VSLs at real spend, not just shipped volume
• You're fluent in Meta Ads Manager and comfortable in tools like Motion or Airtable, or you pick up new tools fast
• You can articulate exactly why an ad won or lost, not just that it did
• You think in CPA and conversion first, aesthetics second
• You communicate proactively without needing to be chased
• You're comfortable in a compliance-conscious category and know how to write around health claims properly

WHAT SUCCESS LOOKS LIKE

• First 30 days: Fully ramped on the frameworks, the product, compliance boundaries, and the competitor landscape. Shipping your first concepts under review.
• First 60 days: Running your own concept pipeline independently at target weekly volume, with quality consistently passing review without hand-holding. Winners starting to land in the scaling campaigns.