Drive a category-defining DTC brand from £18M to £50M+

This is the most critical executive leadership role for a senior growth operator who has successfully navigated the £10M to £30M–£50M revenue journey. You will be the Founder’s right hand in driving consistent, predictable, and scalable growth across the core UK DTC channel, new European markets, and new revenue streams.

If you’re energized by a high-energy, high-ownership culture, obsess over the CAC vs. LTV equation, and are ready to build something elite in the functional beverage space, this role is your career-defining partnership.

ABOUT THE BRAND

This brand was born from a founder's personal journey, identifying a significant market gap in the UK and European markets within the natural, functional wellness sector. They are an aspirational community and an innovative lifestyle brand in the functional nutrition space, focused on helping customers establish consistent daily routines.

This role is about leading the next critical chapter. They are the market leaders in their niche in the UK, but the main challenge is maintaining growth velocity as they scale toward their aggressive revenue targets next year.

WHAT’S IN IT FOR YOU

• Trust & ownership: Full ownership of the Growth function (Acquisition + Retention), managing a budget of over £500k/month (and growing)
• Executive trajectory: This is a leadership team position and a clear path to CMO. You will have a seat at the senior leadership table, working alongside the Founder/CEO.
• High-intent culture: Join a lead team that values speed, ownership, and measurable output. 
• Remote flexibility: Work fully remote, with an overlap with UK hours, with the chance to meet the team in quarterly off-sites.

WHAT YOU’LL BE OWNING

Acquisition and Funnel Optimization

• Own the entire DTC Growth function and drive profitable acquisition to hit the brand’s CAC:LTV targets.  
• Oversee monthly budgets as they scale from £500k to £1MM per month across Paid Social (Meta), Search (Google Ads), and new growth channels.  
• Drive continuous CRO, funnel planning, offer testing, and get into the weeds of media buying.  
• Build, test, and scale creative strategies with fast iteration cycles using data-driven feedback loops. 

Retention & Lifecycle Optimization

• Collaborate closely with the Fractional Head of Retention to own email/SMS, loyalty/retention strategies, and overhaul post-purchase flows.  
• Implement systems to significantly reduce subscription churn and maximize LTV through Klaviyo.  
• Conduct cohort analysis to identify trends and opportunities for improving customer retention.  

Data, Reporting & Budget Ownership

• Fully own the P&L responsibility for marketing and growth budgets.  
• Build dashboards and systems for real-time visibility into operational KPIs.  
• Analyze funnel drop-offs, CAC:LTV ratios, and cohort data using the modern DTC stack (e.g., Triple Whale, Polar Analytics, GA4).  

Team and Agency Management

• Manage internal talent and scale the growth team with A-players.
• Hire and manage best-in-class agencies and freelancers where needed.
• Help instil a culture of performance, pace, and excellence across the team.

WHO YOU ARE

• Must have solid experience in E-commerce/DTC, with the "Holy Grail" being experience in Subscription Consumables (Supplements, FMCG, Functional Beverage). 
• Proven experience scaling high-growth DTC brands, with the ability to "do the doing"; expert-level in media buying, creative strategy, and funnel building.  
• Successfully navigated the hyper-growth journey from £10M to £30M–£50M+ revenue. Managed budgets of a minimum of £500k/month.  
• You are an entrepreneurial operator who solves problems autonomously, takes extreme ownership, and understands the challenges of growing a fast-scaling brand.
• Deep expertise in the modern DTC stack: Shopify Plus, Meta/Google Ads, Klaviyo, Triple Whale/Polar Analytics, and GA4.  
• Experience managing teams and agencies, and building high-performance marketing orgs.

WHAT SUCCESS LOOKS LIKE

• Scale paid acquisition spend from £500k to £1m+/month efficiently
• Improve hero LTV:CAC metric over time as they expand their product range and scale 
• Develop and execute an aggressive and strategic international expansion growth plan
• Build and lead an exceptionally high-performing, lean & focused growth team
• Own the brand’s DTC growth engine entirely, working closely with the founder and MD as they scale from ~£18m run-rate to £30m+ run-rate over the next 12 months