This fast-growing global supplement brand has moved from launch to international scale in less than a year, and now they’re searching for a Creative Strategist who can accelerate that momentum.

In this role, you’ll own the creative engines that drive growth. Your mission isn’t to design for aesthetics, it’s to uncover the insights, angles, and concepts that turn cold audiences into buyers. You’ll dive deep into customer psychology, test rapidly, and build the creative frameworks that take an 8-figure DTC operation to the next level. Expect full creative autonomy, from identifying winning concepts to shaping the testing roadmap, as the brand continues scaling internationally.

WHO THEY ARE

Since launching less than a year ago, this supplement brand has moved with incredible speed, shipping from a dedicated US warehouse and leveraging a global logistics network to reach customers worldwide. They operate with a sharp focus on performance and creative innovation, scaling quickly across Meta, TikTok, Google, and AppLovin.

It is a lean, founder-led environment where the best idea wins. You won't find layers of middle management or slow approval processes; instead, you’ll find a team that moves from concept to live ad in record time. With the brand actively expanding across the US, UK, and Australian markets, every initiative has global impact. Clear communication, speed, and tangible results define the way the team works, making this a place where strategists who thrive on action and measurable outcomes can truly shine.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOU

• High Level of Ownership: Lead the creative strategy for a brand with substantial monthly ad spend and direct influence over the company’s scaling trajectory.
• Direct Access & Autonomy: Work directly with the founder in a flat structure with zero micromanagement.
• Growth into Leadership: As the brand continues its global expansion, you’ll have the path to build and lead your own team of strategists, copywriters, and designers.
• Lucrative Performance Bonuses: You will be rewarded for your direct impact. Performance bonuses are tied to "creative wins” when your ads spend profitably.
• Flexible Remote Culture: Enjoy a fully remote, async-friendly environment that prioritizes output over hours spent at a desk.

WHAT YOU’RE GETTING INTO

• Develop and execute a high-volume creative testing roadmap, aiming for at least 15+ high-quality unique concepts per week.
• Conduct deep-dive research into customer psychology, competitor strategies, and market trends to identify untapped angles and "big ideas."
• Write comprehensive scripts and briefs for video editors, ensuring every frame is optimized for retention and conversion.
• Analyze performance data across Meta to identify "winners": ads that can sustain high daily spend (up to $1,000+ per campaign) at a profitable ROAS.
• Iterate rapidly on existing winners by testing new hooks, headlines, and CTAs to extend the lifecycle of top-performing assets.
• Collaborate closely with the founders and existing media buying agencies to align creative output with account-wide scaling goals.
• Manage the workflow of internal and external video editors to maintain a consistent pipeline of fresh content.

WHO YOU ARE

• You have 2+ years of experience as a Creative Strategist specifically within the high-growth DTC brand, with a track record of working with brands at the 7-8 figure revenue level.
• You have a deep understanding of direct-response principles and know how to craft hooks and narratives that stop the scroll and drive conversions on Meta and TikTok.
• You write long-form advertorial copy, craft hooks, script UGC, and develop static or AI-generated ad concepts.
• You are capable of sustaining a high output, regularly developing 12-15+ unique concepts per week without needing constant direction.
• You can look at Meta performance metrics and immediately translate them into creative iterations.
• You are comfortable using Slack and ad spy tools, and you have a solid grasp of AI image and video generation tools to speed up your workflow.
• You thrive in environments where you are expected to take ownership and solve problems rather than waiting for a checklist of tasks.

Bonus points if you have:

• Specific experience in the health, wellness, or supplement category.
• Experience marketing specifically to the 40-70 age demographic (men and women).
• A background working with subscription-based products.

WHAT SUCCESS LOOKS LIKE

• 30 days: You have fully audited the brand’s current ad account and creative history. You understand the "why" behind past winners and have established a smooth workflow with the video editors.
• 60 days: You are consistently producing 15+ new concepts per week. You have identified at least one new "winning" angle that has successfully become a top spender in the CBO campaigns.
• 90 days: The brand’s "hit rate" has measurably improved. You have built a library of modular creative components (hooks, bodies, CTAs) that allow for even faster iteration and scaling.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS 

• Intro Chat: A short call to discuss your experience and fit for the role.
• Deep-Dive Interview: A technical talk about your strategy, scripting, and data analysis.
• Practical Task: A short task to show how you research, brief, and create high-converting angles.
• Final Interview: A final conversation with the founders to align on the offer and next steps.