If you've spent years watching brands leave tens of thousands in revenue on the table because their landing pages don't match their ads, their offers are generic, and nobody owns the conversion layer, this is the role that fixes that.

A fast-scaling pet brand has built one of the strongest products in its category. Paid growth got them here. TikTok Shop, Amazon, and retail are all in motion. Now organic is coming to boost the brands presence overall. The missing piece is a CRO operator who doesn't wait to be told what to test: someone who walks into the store, spots everything that's broken, and starts building.

This is the first dedicated CRO hire. You'll own the conversion layer entirely: landing pages, offer architecture, test roadmap, reporting. What you build over the next six months will be the foundation the rest of the marketing team runs on.

WHO THEY ARE

TA bootstrapped DTC pet brand launched in 2025, already generating real revenue and moving fast. The founder came from organic: grew and exited multiple brands before going all in on this one. The team around him punches well above its weight. The CMO scaled the brand 5x in his first month. Everyone here operates like an owner.

The culture is flat, fast, and direct. A part-time customer support rep is also a licensed vet who proofreads scripts for compliance. Nobody here cares about titles. They care about winning.

• Flat structure, everyone's voice matters
• Direct access to the founder and CMO at all times
• Decisions are made in days, not quarters
• Serious about product quality in a category full of noise
• Performance-first, bonus-heavy comp philosophy

This is a fully remote role with flexibility around working hours, provided projects are delivered on time and team collaboration remains strong.

WHAT’S IN IT FOR YOU

• Direct influence on revenue, with bonuses tied to it. Comp is structured around performance metrics you'll help design. If your pages perform, you earn more.
• Total ownership of the conversion layer. No committee sign-offs, no waiting on a manager to approve a test. You see it, you build it.
• First-mover advantage within a growing team. There is no playbook here yet. The roadmap, the testing framework, the reporting structure: all of it gets set by you. When the team scales around this function, you're the one who built what they inherit.
• Real access to ad performance data. You'll have access to live data, seeing live ad metrics as they come in. Your landing pages won't be guessing; they'll be reacting to actual data in real time.
• A brand that's going somewhere. Multi-channel expansion is already underway: paid, Amazon, TikTok Shop, retail. The CRO infrastructure you build now gets more valuable every quarter.

WHAT YOU’RE GETTING INTO

This role is focused on improving conversion performance through better landing pages, stronger offers, smarter testing, and continuous optimization.

You will:

• Build and own a structured CRO testing roadmap from scratch, including hypothesis formation, prioritization, and documentation
• Develop and optimize custom landing pages tailored to each ad audience and demographic, built to convert, not just look good
• Architect and test offers (bundle structures, gift-with-purchase mechanics, progression incentives) that move the needle on AOV and conversion rate
• Implement backend Shopify work: clean up the store, ensure compliance, and remove friction in the purchase flow
• Set up and manage split testing across platforms (currently using Kaching and ABConvert, open to expanding the stack)
• Report test results clearly and consistently so the whole team knows what's winning and why
• Brainstorm with the founder and CMO to identify the highest-leverage opportunities across the funnel
• Audit competitor funnels, landing pages, and offers, especially within the pet supplements space, to bring the best ideas back to the brand

WHO YOU ARE

• You have hands-on CRO experience at a DTC ecommerce brand, ideally one that was scaling, not just stable
• You've worked within a subscription-based model and understand the nuances of LTV, churn, and recurring offer design
• You have 
• You are a Shopify operator who understands the platform at a code level, not just the surface settings
• You're proficient with tools like Replo, GemPages, or equivalent page builders, and can execute without needing a separate developer for most tasks
• You've run structured A/B tests before. You know how to set them up cleanly, read the results, and document what you learned
• You understand CRO principles. Write copy that converts. Landing page copy, offer headlines, CTA text: You have an instinct for what makes someone buy.
• You operate with urgency. You don't wait to be told what's broken. You find it, flag it, and start fixing it
• You're comfortable in a fast, direct culture where everyone shares ideas openly and hierarchy is flat
• You understand that in direct response, the offer and the landing page can mean the difference between an ad that dies at $500 and one that scales to $50,000
• You have experience with paid traffic funnels, ideally for Meta-driven ecommerce brands.
• You communicate clearly, move quickly, and thrive in fast-paced remote environments.

Bonus points if you have:

• Experience in the pet category, ideally with dog brands: this is a genuine differentiator for this role
• You have strong HTML, CSS, and JavaScript skills and can implement ideas without relying entirely on templates.
• Familiarity with testing platforms, Shopify apps, and AI-powered ecommerce workflows.
• Spanish language skills.

WHAT SUCCESS LOOKS LIKE

• 30 days: You've audited the current store and existing test results, identified the top five highest-leverage CRO opportunities, and aligned with the team on your priorities. You have at least one new test live.
• 60 days: A new winning offer variant has been identified and is in active deployment. You have a structured testing roadmap in place, documented, prioritized, and shared with the team. Your first landing page built for a specific ad audience is live and gathering data.
• 90 days: You have a repeatable process for hypothesis generation, test execution, and result documentation. At least one new landing page is outperforming the current store baseline. The team has a clear view into what you're testing, what's working, and what's next on the roadmap