Most copywriting briefs say "tell our story." But, what they need is someone who can translate hair science into writing that actually moves people.

The brand grew out of a personal experience with stress and hair loss, and the audience can tell the difference between someone who gets it and someone who's just filling in a template. You'd own a content calendar built around expert emails and educational pieces, in German and English, for a premium beauty brand that takes its ingredients seriously.

WHO THEY ARE

Our client is a Swiss-born premium beauty and longevity brand. Their mission was born from a "perfect storm" of stress that led to a revolutionary discovery: the solution to stress-induced aging lies in the fusion of 5,000-year-old Ayurvedic wisdom and cutting-edge Swiss clinical precision.

They are pioneers in reversing the impact of cortisol on skin, scalp, and hair. Already trusted by over 25,000 women, they provide an ecosystem of high-performance topicals, ingestibles, and holistic wellness rituals.

Their culture is:

• Rooted in results: They bridge the gap between "natural" and "effective." Every product is designed to deliver visible results - seen, touched, and felt - within 30 days.
• Driven by balance: They believe that rebalancing skin and hair can rebalance a life. Their communication reflects this blend of scientific meticulousness and holistic well-being.
• Fast-paced & purposeful: They are a lean, international team that values clarity, speed, and the "human" side of biotech.

WHAT’S IN IT FOR YOU

• Full remote autonomy: 100% remote. They hire for talent and native fluency, not location. Ideal for German natives living abroad.
• Direct impact: You are joining at a critical scaling phase. Your copy will be the primary driver of their next stage of growth. 
• No micro-management: They value self-starters who can take a brief, execute it, and move on to the next task without constant oversight.
• Growth potential: Successful first hires are rewarded with high-level responsibility and the potential for performance bonuses or company shares.

WHAT YOU’RE GETTING INTO

• Develop and protect a consistent, premium tone of voice across German and English platforms.
• Write high-impact, conversion-focused copy for emails, landing pages, paid social ads, and product pages.
• Take complex clinical data and ingredient science and simplify it into compelling, educational content that builds authority without losing credibility.
• Lead copy development for product launches and brand campaigns from initial concept to final execution.
• Analyze copy performance and iterate based on data to maximize CTR and conversion rates.
• Create copy templates and guidelines to help the brand scale quality and speed as we grow.

WHO YOU ARE

• You must be a native German speaker and are able to communicate effectively in English.
• 3+ years in beauty, skincare, or wellness. You understand the specific terminology and consumer psychology of the premium beauty category.
• Strong understanding of consumer psychology and what drives trust and purchase in premium categories.
• High ownership mindset with the ability to work fast, independently, and to a very high bar.

WHAT SUCCESS LOOKS LIKE

• 30 Days: You have cleared the content backlog and are independently managing the weekly email schedule with zero errors.
• 60 Days: You have optimized the blog funnel and website copy, showing a measurable increase in click-through rates.
• 90 Days: You are a key part of growth, proactively suggesting new ad angles and email sequences that drive the brand toward its revenue goals.