This is the role for a high-level strategist who understands how to build a category-defining brand in the digital age. Our client is a fast-growing, 8-figure DTC powerhouse in the anti-aging and wellness space. They’ve mastered performance marketing; now, they are looking for a creative architect to take their brand identity to the global stage. If you know how to turn a scrolling stranger into a brand evangelist through world-class storytelling and social-first strategy, this is the seat you’ve been looking for.

YOUR MISSION

As the Brand Strategist, you will be the guardian of the brand’s soul. Your mission is to own and evolve the brand’s positioning, messaging, and tone of voice across every single touchpoint. You will translate high-level business goals into a clear, social-first content strategy that drives massive awareness, deep community engagement, and long-term brand affinity. You aren't just following trends, you are setting them, ensuring the brand remains differentiated.

WHO THEY ARE

This is a science-forward skincare company on a mission to challenge industry hype with real, clinically-proven results. Their flagship anti-aging product has already built a loyal global following, thanks to a commitment to transparency and performance.

Behind the brand is a lean, fast-moving team of high-performers spanning growth, product, and operations. It’s a remote-first culture with a bias toward action, extreme ownership, and fast feedback loops. Every team member plays a key role in shaping the next stage of growth, with visibility into strategy and the freedom to execute.

If you're energized by direct-to-consumer brands that blend product innovation, speed, and strong brand voice, this is a unique opportunity to get in early and help scale something special.

This is a full-time contractor position.

WHAT’S IN IT FOR YOU

• You will lead the brand’s creative and social direction, moving beyond execution to high-level strategy and decision-making
• ​​Partner directly with the CEO and department heads across Performance, Retention, and Product to ensure brand cohesion at every level
• Join a passionate, results-driven team that values initiative, creativity, and collaboration
• Enjoy the flexibility of remote work, with hours that accommodate global collaboration and a healthy work-life balance

WHAT YOU’RE GETTING INTO

• Define and refine the brand’s tone of voice and messaging to ensure it remains resonant and consistent across an expanding product line
• Develop social-first content strategies that prioritize organic growth and brand affinity while supporting broader commercial goals
• Collaborate with the Performance Marketing team to identify high-performing organic concepts for paid amplification, while partnering with the Retention team to ensure a seamless brand voice across all Email and SMS touchpoints
• Lead the conceptualization of brand shoots, from mood boards and shot lists to ensuring content fulfills the needs of paid, social, and lifecycle channels
• Act as the internal pulse on audience behavior and digital culture, ensuring the brand remains a leader in the wellness conversation
• Analyze qualitative and quantitative feedback to continuously optimize content performance and brand sentiment

WHO YOU ARE

• You possess a deep understanding of brand building and have a track record of scaling identity for high-growth consumer brands
• You can bridge the gap between "big picture" brand concepts and the technical execution of social-first content
• You have an innate ability to spot emerging trends and translate them into brand-relevant opportunities
• You have a high standard for visual and written excellence, ensuring every touchpoint reflects the premium nature of the brand

Bonus points if you have:

• Experience in the premium skincare, wellness, or anti-aging sectors

RECRUITMENT PROCESS

• Intro Call: A discussion regarding your professional background
• Founder Interview: A session with the leadership team to explore your approach to creative direction and social-first strategy
• Practical Task:  A practical exercise focused on evolving a brand concept and translating it into a social content plan
• Final Conversation: A final conversation to discuss long-term integration and how your vision aligns with the brand’s roadmap