A DTC brand is scaling across four sales channels and four European markets at once, and the ecommerce function is still being built in real time. That's not a red flag; it's an opportunity: whoever takes this role gets to shape the pricing calendar, the growth roadmap and the team, not just execute what leadership already decided.

You'll inherit a Shopify-first operation, a live international rollout already in motion (Spain launched, UK and Benelux landing this summer, Nordics next). Bring structure to the scale, get the experimentation pipeline running at full speed, and you'll be running one of the most exciting growth functions in European DTC within a year.

WHO THEY ARE

A founder-led German DTC health and nutrition brand selling meal replacement shakes, collagen, protein supplements, and probiotics. They started as an online shop and grew into one of Germany's fastest-growing health brands, with products available through their own subscription-first webshop and in major German retail chains. The brand is profitable, growing fast, and built around a product people genuinely love.

This is a full-time, remote role (regular travel to the Hamburg office will be required)

WHAT’S IN IT FOR YOU

• You inherit a real team. A function already in motion, with room for you to build it out your way.
• You shape strategy, not just execute it. The pricing and launch calendar is yours to help build, not just deliver.
• Your fixes actually count. Scoping, capacity, alignment: solve these and you change how the whole function runs.
• Your role grows as the company does. Responsibility scales fast here, and you're getting in early.
• Direct line to leadership. You report straight into the CMO, with the founder closely involved on the big calls.

WHAT YOU’RE GETTING INTO

• Own ecommerce strategy and execution across Shopify, driving CVR, AOV, and RPV as your core KPIs
• Take the localisation rollout across Spain, Benelux, the UK, and the Nordics from "in progress" to running smoothly, market by market
• Build out and run the CRO experimentation programme with your incoming CRO Manager, deciding what gets tested and greenlit
• Bring structure to a team that's scaling fast: realistic scoping, clear priorities, and a process that stakeholders can actually rely on
• Manage and develop a junior, growing team, including two new direct-report hires you'll help onboard
• Partner with the CMO to move from executing the promo and launch calendar to helping shape it
• Turn subscriptions and bundles from an idea into a tested, scaled part of the funnel
• Be the connective tissue between paid media, retention, CRO, design, and development, so nothing falls through the cracks

WHO YOU ARE

• You've led ecommerce for a DTC brand with a recurring revenue or subscription model, not just a one-time purchase funnel
• You have a strong CRO and growth background and know how to run a real experimentation programme, not just approve one
• You know Shopify well, ideally Shopify Plus or Shopify Markets, and you're not intimidated by picking up new CRO, subscription, or analytics tools
• You've operated in a scaling, slightly chaotic environment before and know how to bring order without killing momentum
• You have DTC ecommerce in your bones: you think in CVR, AOV, MER, and RPV without needing them explained
• You're comfortable managing and developing a junior team, and you don't shy away from the people side of the job
• You speak German and English fluently