Our client has mastered digital acquisition, spending 7 figures per month on Meta to reach millions of pet owners. Now, they need a CRO expert who sees exactly where persuasion breaks and knows how to fix it; someone who understands messaging, offer structure, and psychological friction at a strategic level.

This is for a direct-response professional ready to own the scale of a fast-growing, 8-figure DTC brand.

WHO THEY ARE

They are a category-leading, 8-figure DTC brand transforming pet-focused cleaning solutions. Their growth is rooted in a "funnel-first" philosophy where every ad click is treated as a high-stakes opportunity to solve a customer's problem.

The team operates with a flat structure where the CEO leads the CRO strategy - until you arrive. You’ll join an international, performance-driven team that values speed, clarity, and results over jargon and slow roadmaps.

WHAT’S IN IT FOR YOU

• Direct impact: Report directly to the CEO, with the autonomy to implement high-impact changes across every core funnel.
• Career growth: A wide-open seat for a Head of Revenue exists for the person who proves they can scale this brand’s efficiency.
• Top-tier comp: Competitive salary, plus a performance bonus structure ranging from 30% to 50% of your base.
• Full benefits: Comprehensive health, dental, and vision insurance.
• Time to recharge: 2 weeks of PTO, major holidays, and one flex day per quarter to use whenever you need a break.

WHAT YOU’LL DO

• Analyze heatmaps, scroll depth, and session recordings daily to identify where persuasion breaks and revenue leaks.
• Transition the brand from intuition-based tweaks to a high-velocity, data-driven testing pipeline.
• Ensure ad hooks from the creative team align perfectly with the on-site experience, fixing mismatches that drain ad spend.
• Design and test new bundles, price points, and upsell flows to maximize RPV.
• Collaborate with a dedicated Shopify developer and UI/UX designer to transform your wireframes into live experiments.
• Implement on-site incentives to reduce the current 40-45% Amazon spillover rate, aiming to keep more sales directly on the site.
• Partner with the CEO, Creative, and Media Buying teams to ensure seamless message match and creative continuity from the initial ad click through to the final conversion.

WHO YOU ARE

• You have 3-6 years of experience in direct-response marketing or CRO, specifically for high-growth DTC brands.
• You have recent, verifiable experience running funnels for brands with a massive footprint (ideally 200+ active ads in the Meta Ads Library).
• You don't just test; you understand direct-response copywriting and instinctively know what moves a buyer to act.
• You spot patterns in complex data quickly without falling into analysis paralysis.
• You are comfortable managing designers and developers to ensure tests are launched flawlessly and fast.

Bonus points if you:

• Are proficient with Intelligems, Funnelish, or CheckoutChamp.
• Have a background in subscription-based models or bundle optimization.
• Understand paid media metrics deeply (CAC, ROAS, Contribution Margin).

WHAT SUCCESS LOOKS LIKE

• 30 DAYS: You’ve audited the core funnels, identified friction points, and deployed your first experiments to drive a material increase in RPV.
• 60 DAYS: You’ve established a structured system for continuous testing across at least 4 core funnels every two weeks.
• 90 DAYS: You have significantly moved the needle on the Amazon Spillover Rate, trending it down toward the 20% goal.