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Performance Video Editor
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If you understand why a hook works, why pacing matters, and how editing decisions impact performance, this role is for you.

This is not a role for someone waiting for frame-by-frame direction. You’ll be trusted to take a creative brief, interpret it independently, and turn it into high-performing paid social creative across Meta and TikTok.

You’re expected to think like an editor and an operator: selecting the right footage, making strong pacing decisions, identifying what visually holds attention, and shipping variations fast enough to support aggressive testing cycles.

The creative strategists will define the concept, messaging, and structure - but you’re the person responsible for bringing it to life through strong editorial judgment, platform-native instincts, and fast execution.


WHO THEY ARE

This is a high-performance creative agency producing direct-response paid social ads for DTC and omnichannel brands spending heavily across Meta and TikTok.

Their work sits at the intersection of creative strategy, performance marketing, and rapid experimentation - helping brands scale through UGC, static, and video creative built specifically for conversion, testing, and iteration.

The team operates with a strong performance mindset:

  • Creative is evaluated by results, not aesthetics
  • Speed and iteration matter
  • Editors are trusted to think independently, not just execute instructions

This is a lean, collaborative environment where strategists and editors work closely together, feedback is direct, and strong ideas win regardless of title.


This is a full-time, fully remote contractor role.


WHAT’S IN IT FOR YOU

  • Creative ownership: You’ll make real editorial decisions instead of acting as a production executor waiting for timestamps and frame-by-frame instructions. 
  • Performance-focused environment:  Work on direct-response creative designed specifically for testing, iteration, and measurable performance improvement. 
  • Exposure to multiple brands: Edit across different industries, customer psychologies, and creative styles simultaneously. 
  • AI-driven workflows:  Use AI tools for voiceovers, captioning, audio enhancement, and production optimization as part of your daily workflow. 
  • Fast-moving creative team: Collaborate directly with strategists and performance teams in an environment built around feedback, iteration, and constant testing. 
  • Long-Term Growth: As the agency scales, there will be opportunities to take on greater ownership, specialization, and leadership within the creative team.


WHAT YOU’RE GETTING INTO

This role is centered around producing and improving high-performing paid social creative at volume.

You will:

  • Edit direct response video ads (15–60 seconds) for Meta and TikTok using UGC, testimonials, product demos, B-roll and creator footage.
  • Independently interpret creative briefs and select the strongest footage for each scene from asset libraries
  • Create platform-native ads optimized for Reels, TikTok feeds, and paid social placements.
  • Apply direct-response editing principles including:
  • strong hooks
  • pacing and retention management
  • benefit stacking
  • social proof sequencing
  • CTA placement
  • post-hook engagement flow 
  • Produce multiple creative variations for testing (hooks, pacing, angles, CTAs, etc.)
  • Turn revisions around quickly and incorporate feedback without friction
  • Use AI tools like ElevenLabs, AI captioning workflows, and other emerging production tools to improve output speed and quality
  • Source music, sound effects, overlays, and supporting assets that improve engagement and conversion
  • Organize and manage assets across multiple brands and concurrent projects
  • Deliver clean exports optimized for Meta, TikTok, and Shorts placements


WHO YOU ARE

You have 3+ years of experience editing direct-response or paid social video ads for platforms like Meta, TikTok, or YouTube Shorts.

More importantly, you understand how editing decisions influence performance.

You:

  • Can take a creative brief and independently turn it into a polished, high-performing ad without needing every shot pre-selected
  • Understand direct-response structure and how hooks, pacing, visuals, and sequencing affect retention and conversion
  • Have strong instincts for Reels/TikTok-native editing styles and understand how modern paid social content should feel
  • Are highly proficient in Adobe Premiere Pro (After Effects is a strong plus)
  • Are comfortable using AI tools like ElevenLabs and AI-assisted editing workflows
  • Can consistently produce 12–15 video concepts per week without sacrificing quality
  • Are comfortable working across multiple brands with very different aesthetics and audiences
  • Communicate clearly and collaborate effectively in remote environments using tools like Slack, Google Drive, and Asana
  • Take feedback professionally and move quickly without ego


STRONG SIGNALS

  • DTC ecommerce experience Experience editing for brands spending heavily on paid social
  • Performance metrics familiarity Understanding of hook rate, hold rate, thumbstop rate, CTR, and creative fatigue.
  • Motion graphics skills Experience with text animations, overlays, and transitions in After Effects
  • UGC editing experience Ability to make creator content feel natural while still optimized for performance
  • Experience working inside structured asset management systems or DAM platforms
  • Proactive mindset - you suggest stronger cuts, hooks, or structures instead of only executing what’s written


THIS ROLE ISN’T FOR YOU IF

  • You need frame-by-frame direction to execute edits
  • You prioritize aesthetics over performance outcomes
  • You struggle to edit quickly across multiple brands and concepts simultaneously
  • You dislike revision cycles or performance-driven feedback
  • You’re uncomfortable making independent creative decisions
  • You prefer polished brand commercials over native-feeling direct-response content


WHAT SUCCESS LOOKS LIKE

  • 30 Days: Understand the agency’s creative workflows, editing standards, and direct response frameworks. Start producing video concepts independently while adapting to multiple brand styles.
  • 60 Days: Consistently deliver high-performing concepts with strong pacing, hooks, and creative variation. Operate efficiently within the feedback and testing process.
  • 90 Days: Operate independently across multiple accounts with a reliable production rhythm, contributing creative ideas, improving execution quality, and supporting performance goals through editing decisions.
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