A bi-fold wallet hadn't changed in decades when this company's founders decided that was the problem, not a fact of life. A crowdfunding campaign that raised over a million dollars later, that stubbornness turned into the world's first trackable wallet and, eventually, the number one smart carry brand on the planet. Millions of customers now carry these products every day, and the brand has collaborated with names like Lionel Messi, Steven Bartlett and Andrew Schulz along the way. The brand leader who spent the last three years holding that creative bar just moved on to a new challenge. Right now, nobody sits between the founder's vision and what actually reaches customers. That's the gap you'd be stepping into.

This isn't a traditional Brand Manager role where you sit downstream of decisions and format decks. You'd own the creative quality of everything the customer sees, work hand in hand with the Founder and Creative Director, and have real commercial say alongside Growth and Ecommerce.

WHO THEY ARE

A global, category-defining DTC brand in the everyday carry and travel space, built on the idea that the things people carry every day should remove friction, not add to it. Bootstrapped from a wallet redesign into a worldwide, category-leading business, they're a Certified B Corporation with a loyal customer base and a track record of high-profile brand partnerships. 

• Founder-led, with the Founder still acting as Creative Director
• Fast-moving and commercially sharp, not precious about process for its own sake
• Proud of its design pedigree and its B Corp status
• Genuinely global customer base and team, backed by recognisable brand names and collaborations
• High bar for creative taste, low tolerance for generic execution
• A culture built around learning, personal growth, and shared wins across a genuinely international team

This is a full-time role. Amsterdam based candidates will join as employees; remote candidates working CET hours will initially come on as contractors.

WHAT’S IN IT FOR YOU

• Direct line to the Founder. You'll work closely with the Founder and Creative Director on strategy and creative direction, not through three layers of management.
• Real ownership, not oversight. You'll sign off creative and copy yourself, not just route it for approval.
• A brand with actual reach. You'll be shaping how a globally recognised, category-leading brand shows up, backed by partnerships with names like Messi, Bartlett and Schulz.
• Room to grow. There's real potential for this role to develop into Head of Brand as the function matures and gets embedded deeper into the business.
• You're not starting from zero. Brand guidelines, tone of voice, and a documented brand book already exist. You're guarding and elevating a standard, not inventing one from scratch.
• Perks that back up the culture. 25 holiday days, a MacBook and Apple accessories from day one, up to 6 weeks a year working from anywhere, monthly carbon offsetting, twice-yearly in-person team meetups, and your own upgraded travel gear plus a friends-and-family discount.

WHAT YOU’RE GETTING INTO

• Own the creative quality of every customer touchpoint: product launches, campaigns, social, packaging, wholesale and partnerships
• Lead the in-house creative team: a Brand & Social Media Lead, a Senior Graphic Designer, and a roster of content creators
• Brief, direct and review work from external photographers, videographers, and freelance creatives
• Guard tone of voice across every channel, team and external partner
• Manage the relationship with the US-based PR agency and drive coverage opportunities
• Source and execute brand collaborations and partnerships, working closely with Product and Ops
• Partner tightly with Growth, Ecommerce and Marketing Operations to get launches out the door on time and on brand
• Make commercial creative calls, balancing long-term brand equity against short-term performance goals

WHO YOU ARE

• You have 5+  years of experience in brand, creative, or marketing roles
• You've owned creative output end to end, not just briefed it and waited
• You've directed photography, video, design and copy, and know good work when you see it
• You've managed external agencies and freelancers and know how to get the best out of them
• You've led a team and know how to develop people, not just assign tasks
• You have sharp creative judgement and can explain exactly why something is or isn't on brand
• You've worked inside a premium DTC or consumer lifestyle brand
• You're genuinely comfortable in a fast-moving, founder-led environment where things shift quickly
• You can point to campaigns you took from concept through to execution and own the result

Bonus if you've:

• Worked in the everyday carry, travel, or accessories category
• Managed a PR agency relationship directly
• Helped scale a brand function as a company grew

WHAT SUCCESS LOOKS LIKE

First 30 days:

• You've fully absorbed the brand guidelines, tone of voice and positioning, and can articulate them back without notes
• You've met every direct report, key stakeholder and external partner, including the PR agency and core freelancers
• You've audited brand consistency across web, paid, social, packaging, retail and partnerships, and know exactly where the gaps are
• You're reviewing and signing off outward-facing copy alongside the Creative Director

First 60 days:

• You're independently owning copy and creative sign-off across every channel
• You've taken full ownership of at least one live campaign or product launch, from brief through delivery
• You've built a working rhythm with Marketing Operations on launch timelines
• You've established your own working relationship with the PR agency

First 90 days:

• You're running end-to-end creative production, across photography, video, design, packaging and collaborations, with minimal oversight
• You've led a full campaign or launch cycle independently and visibly raised the creative bar
• You've delivered early PR wins or built a clear pipeline of coverage opportunities
• You've sourced or set in motion a first collaboration or partnership
• You've given the Creative Director a clear read on team capability and where the creative function needs to grow next