This high-growth consumer brand has already validated a powerful creator-led growth model, scaling to nearly 100 active creators across TikTok Shop and Instagram. Now, they’re looking for someone to take it from manual execution to a structured, high-performing revenue engine.

In this role, you won’t be managing brand awareness; you’ll own a core performance channel, where creator partnerships directly drive GMV. Working closely with the founder, you’ll define the strategy, build the systems, and scale what is already the company’s strongest growth driver.

WHO THEY ARE

A fast-growing DTC brand in the fragrance and personal care niche, focused on a male audience, with paid social as its primary growth channel. The business operates at a seven-figure monthly media spend and is actively expanding beyond its core product into multiple SKUs.

They are:

• Performance-driven: creative decisions are evaluated against CPA, win rate, and scale.
• Execution-focused: strategy, media, and production work closely together to move from insight to live ads quickly and efficiently.
• Fast-moving and accountable: testing velocity is high, iteration is constant, and ownership sits with the people closest to the work.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOU

• Full Ownership: Lead both strategy and execution, turning a manual process into a centralized, automated system.
• Scale What Works: Take an existing network of creators and expand it across TikTok, Instagram, and YouTube.
• Direct Access: Work closely with the founders to align creator growth with overall business strategy.
• Flexibility & Trust: Work on a flex-time basis, with a focus on outcomes, not hours.

WHAT YOU’RE GETTING INTO

• Architect and execute a high-velocity affiliate strategy across TikTok Shop, Instagram, and YouTube to drive GMV and ROI.
• Transition the current manual workflow from Google Sheets into a centralized, automated platform (e.g., Upfluence or Aspire) to eliminate bottlenecks and provide clear performance visibility.
• Identify, vet, and onboard a consistent pipeline of high-performing creators weekly to expand the current network of 99 active affiliates.
• Launch and iterate on multi-channel campaigns, using ROAS and CPM data to double down on top-performing creators and content styles.
• Drive an organic social strategy focused on building deep community ties and meaningful engagement to support long-term brand equity.
• Bridge the gap between affiliate efforts and paid media/organic social to create a unified, cross-channel performance ecosystem.
• Pivot strategies in real-time based on short-form content trends and platform algorithm shifts to maintain a first-mover advantage.

WHO YOU ARE

• You have proven experience in affiliate and influencer marketing, specifically within performance-driven eCommerce environments.
• You possess a deep understanding of the TikTok Shop ecosystem and the nuances of short-form content that converts.
• You manage and grow long-term relationships with influencers and affiliates.
• You launch, test, and optimize campaigns with a clear focus on revenue and ROI.
• You track performance, analyze data, and continuously refine your approach.
• You stay ahead of platform trends and quickly translate them into actionable opportunities.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit the current setup, define the influencer strategy (creators, outreach, KPIs), and begin onboarding a platform.
• 60 Days: Launch the new system, start creator sourcing and outreach, and establish clear performance tracking.
• 90 Days: Build a repeatable growth engine, scaling top performers and consistently hitting revenue and ROI targets.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: Conversation with Alexa and Tan about your background, experience, and fit for the role.
• Deep-Dive Interview: Discussion on your approach to TikTok Shop, creator sourcing, and systemizing manual workflows.
• Practical Task: Short exercise on building an influencer strategy, selecting creators, and defining KPIs and tracking.
• Final Interview: A final discussion to go over your task, align on expectations, and agree on the next steps.