This high-growth DTC fragrance and personal care brand has built something real — a loyal male audience, a strong product, and a brand identity worth amplifying. Now they're looking for someone to own the social presence that turns customers into a community and a community into a growth engine.

This isn't a posting role. You'll be the creative and strategic force behind how Cupids shows up on Instagram, TikTok, and YouTube, directing the feed, shaping the brand voice, and building the kind of social presence that drives retention, loyalty, and organic revenue.

WHO THEY ARE

A fast-growing DTC brand in the fragrance and personal care niche, focused on a male audience, scaling fast across multiple SKUs. They operate at seven-figure monthly media spend and are building a brand that goes beyond performance, one that people genuinely connect with and come back to.

They are:

• Performance-aware but brand-focused: social decisions are evaluated against engagement, community growth, and retention as much as conversion.
• Execution-focused: strategy and production work closely together to move from insight to content quickly and efficiently.
• Fast-moving and accountable: iteration is constant, and ownership sits with the people closest to the work.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Full Creative Ownership: Define and direct the brand's entire social presence, feed, stories, content pillars, and brand voice, across Instagram, TikTok, and YouTube.
• Build Something Lasting: Move beyond transactional marketing to build a community that keeps customers coming back and turns the brand into a cultural reference point in the male personal care space.
• Direct Founder Access: Work closely with Tan and Alexa to align social strategy with product launches, campaigns, and broader business goals.
• Flexibility & Trust: Work on a flex-time basis, with a focus on outcomes, not hours.

WHAT YOU'RE GETTING INTO

• Own the brand's organic social strategy across Instagram, TikTok, and YouTube, directing content pillars, posting cadence, feed aesthetics, and channel-specific storytelling that builds both brand equity and revenue.
• Direct the full content ecosystem, managing the content repository, briefing creators, designers, and videographers, and ensuring every piece of content reinforces a consistent, compelling brand identity.
• Build a community-first strategy focused on deep engagement, repeat interactions, and turning Cupids into a brand that male audiences genuinely connect with, not just buy from once.
• Develop and own the brand voice across all social surfaces, including feed posts, Stories, Reels, Lives, and emerging formats, treating each touchpoint as an opportunity to strengthen brand retention and loyalty.
• Stay ahead of platform trends and cultural moments, translating them into first-mover content opportunities before they peak, and ensuring Cupids is always part of the conversation.
• Bridge organic social with paid media so that top-performing organic content feeds into paid amplification, and learnings flow both ways across the funnel.
• Support the existing affiliate and influencer program by ensuring organic efforts complement and amplify the creator ecosystem, coordinating outreach, scheduling, and partnerships through the right tools and platforms.

WHO YOU ARE

• You have proven experience owning organic social strategy for a DTC or eCommerce consumer brand, not just posting, but building a brand presence that people follow, engage with, and return to.
• You think in brand narratives and content ecosystems, not one-off posts. You understand how a feed, a Story, and a Reel work together to tell a bigger story.
• You're hands-on with content direction; you can brief creators and designers, shape creative, review output, and maintain a sharp eye for brand consistency and quality.
• You know how to grow on TikTok and Instagram authentically, building community, capturing cultural moments, and driving engagement that translates into loyal customers.
• You're comfortable with data; you track engagement, sentiment, community growth, and retention metrics, and you use those insights to continuously refine your approach.
• You live on the platforms. You spot trends early, understand what resonates with male audiences in lifestyle and personal care, and know how to turn cultural moments into content opportunities.
• You're organized and systems-minded; you can manage a content calendar, a creator pipeline, and multiple campaigns simultaneously without dropping the ball.
• Affiliate and influencer management experience is a genuine plus, familiarity with platforms like Upfluence, Aspire, or comparable tools will help you hit the ground running on the creator side.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit the current social presence, define the brand's content pillars and social voice, and build a content calendar and strategy across Instagram, TikTok, and YouTube.
• 60 Days: Launch a refreshed organic content cadence, grow community engagement, and establish clear KPIs for reach, engagement, retention, and brand sentiment.
• 90 Days: Operate a consistent, high-quality social engine that drives community growth, brand loyalty, and measurable organic revenue with a clear content pipeline feeding the broader marketing ecosystem.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: Conversation with Alexa and Tan about your background, experience, and fit for the role.
• Deep-Dive Interview: Discussion on your approach to organic social, brand building, and content direction for a DTC male personal care brand.
• Practical Task: Short exercise on building a social content strategy including content pillars, platform-specific direction, and community growth approach.
• Final Interview: A final discussion to go over your task, align on expectations, and agree on next steps.