This high-growth consumer brand has already validated a powerful creator-led growth model, scaling to nearly 100 active creators across TikTok Shop and Instagram. Now, they’re looking for someone to take it from manual execution to a structured, high-performing revenue engine.

In this role, you won’t be managing brand awareness; you’ll own a core performance channel, where creator partnerships directly drive GMV. Working closely with the founder, you’ll define the strategy, build the systems, and scale what is already the company’s strongest growth driver.

WHO THEY ARE

A fast-growing DTC brand in the fragrance and personal care niche, focused on a male audience, with paid social as its primary growth channel. The business operates at a seven-figure monthly media spend and is actively expanding beyond its core product into multiple SKUs.

They are:

• Performance-driven: creative decisions are evaluated against CPA, win rate, and scale.
• Execution-focused: strategy, media, and production work closely together to move from insight to live ads quickly and efficiently.
• Fast-moving and accountable: testing velocity is high, iteration is constant, and ownership sits with the people closest to the work.

This is a fully remote, full-time contractor role.

WHAT’S IN IT FOR YOU

• Full Ownership: Lead both strategy and execution, turning a manual process into a centralized, automated system.
• Scale What Works: Take an existing network of creators and expand it across TikTok, Instagram, and YouTube.
• Direct Access: Work closely with the founders to align creator growth with overall business strategy.
• Flexibility & Trust: Work on a flex-time basis, with a focus on outcomes, not hours.

WHAT YOU’RE GETTING INTO

• Own the organic social strategy across TikTok, Instagram, and YouTube—driving content planning, posting cadence, and channel-specific strategy that turns feeds into revenue drivers.
• Maximize revenue through every social surface, including feed posts, Stories, Reels, Lives, and emerging formats—treating each as a meaningful conversion and engagement touchpoint.
• Lead the influencer strategy across the full spectrum, from high-visibility partnerships that drive brand authority to micro-influencer activations that fuel scale, trust, and conversion.
• Identify, vet, and build long-term relationships with creators and influencers who align with the brand's voice and audience—expanding beyond the existing network of 99 active partners.
• Develop content frameworks and creative direction that ensure every post, story, and influencer placement reinforces brand identity while driving measurable revenue.
• Build a community-first organic strategy focused on deep engagement, repeat interactions, and turning the brand into a cultural reference point in the male personal care space.
• Bridge organic, influencer, and paid efforts so that learnings from social inform creative testing, and top-performing organic content gets amplified across the funnel.
• Stay ahead of platform trends and cultural moments, translating them into first-mover content and partnership opportunities before they peak.
• Support the existing affiliate program by ensuring influencer and organic efforts feed into a unified creator ecosystem.

WHO YOU ARE

• You have proven experience leading organic social and influencer marketing for consumer brands, ideally in DTC or eCommerce.
• You understand how to grow a brand on TikTok and Instagram—not just post on it. You know what makes content stop the scroll and what makes it convert.
• You've worked with influencers across tiers—from creators with massive reach to niche micro-influencers—and you know how to structure partnerships that actually move the needle.
• You think in narratives and ecosystems, not one-off posts. You see how a Story, a Reel, and an influencer collab fit into a bigger brand story.
• You're hands-on with content direction and can brief creators, shape creative, and review output with a sharp eye for brand and performance.
• You track engagement, sentiment, and revenue impact, and continuously refine your approach based on what the data tells you.
• You live on the platforms. You spot trends early and know how to turn them into brand opportunities before they go mainstream.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Audit the current organic and influencer footprint, define the brand's social voice and channel strategy, and map out the influencer tiering and outreach approach.
• 60 Days: Launch a refreshed organic content cadence across TikTok and Instagram, kick off new influencer partnerships across high-visibility and micro tiers, and establish clear KPIs for engagement, reach, and revenue.
• 90 Days: Operate a repeatable social and influencer engine that consistently drives community growth, brand equity, and measurable revenue—with a clear pipeline of creators and content themes feeding the broader marketing ecosystem.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: Conversation with Alexa and Tan about your background, experience, and fit for the role.
• Deep-Dive Interview: Discussion on your approach to organic social, influencer partnerships, and building brand-led revenue on TikTok and Instagram.
• Practical Task: Short exercise on building a social and influencer strategy—including content direction, creator selection across tiers, and KPIs.
• Final Interview: A final discussion to go over your task, align on expectations, and agree on the next steps.