The creative strategist role at a fast-growing Scandinavian DTC brand is open. Whoever takes it owns the full creative function: concept development, testing roadmap, briefing, and performance analysis. Production support is in place. The thinking, the direction, and what gets tested next belongs to this person.

The brand runs on Meta, with UGC, statics, and AI video as the core winning formats. Volume is set to scale 2-3x over the coming months, and creative strategy is what drives it.

WHO THEY ARE

A Scandinavian eCommerce brand in the personalized home decor and gifting space. Products built around moments that matter: personalized lighting, photo crystals, mirrors, and decorative pieces people actually want to give and receive.

The brand is growing fast and has no plans to slow down. For the right person, that growth is the opportunity: more to test, more to learn, and real visibility into what's working at scale. This is a team that moves with intention and brings people along as it scales.

This is a fully remote, full-time contractor role.

WHAT'S IN IT FOR YOU

• Own the creative strategy, testing roadmap, and the concepts that make it into spend
• High autonomy over what to test and how to prioritize, with a collaborative founder
• Clear path to grow into a Head of Growth role over time
• A lean, agile setup where your work has immediate visibility and impact
• Flexible working hours built around outcomes, not clock-watching
• Vacation and travel allowance
• Performance bonuses tied to the ad spend generated by your creatives

WHAT YOU'RE GETTING INTO

• Build and own the weekly concept pipeline: ideation, scripting, briefing, and handoff to the designer and video editor
• Analyze performance data at the concept level to understand what's working, why it's working, and what to test next
• Research the customer, the category, and the competitive landscape to fuel better creative decisions
• Develop briefs across UGC, static, and AI video formats with enough clarity that execution is straightforward
• Collaborate directly with the media buyer to align creative output with performance targets
• Participate in weekly performance reviews and bring learning back into the creative process
• Contribute to scaling concept volume 2-3x over the coming months without sacrificing quality

WHO YOU ARE

• You have hands-on experience with performance creative at a DTC brand, or a strong grasp of marketing fundamentals combined with organic content knowledge
• You have experience with AI video tools or AI-assisted creative workflows
• You understand why a creative performs, not just whether it did
• You can read ad account data and translate it into better briefs
• You are structured enough to manage a concept pipeline without being micromanaged
• You are comfortable working in a small, fast-moving team where priorities shift

WHAT SUCCESS LOOKS LIKE

• 30 days: You have absorbed the brand, the product, the existing creative library, and the ad account. You understand what has been working and you are contributing to the concept pipeline at the expected weekly volume.
• 60 days: Your concepts are generating spend. Briefs are consistent, the team can execute without back-and-forth, and you and the founder have a clear working rhythm. You know what the next phase of testing should look like.
• 90 days: The majority of active ad spend in the account is coming from concepts you have created. Volume is up, quality is holding, and you have built a testing process that can scale.