Most creative strategist roles at this scale come with a lot of process and not much ownership. This one is the opposite. No one currently owns this function at the company, which means the person who steps into it gets to define what great looks like from the start.

A fast-scaling DTC health and supplement portfolio is looking for a Creative Strategist to own ad creative across a growing roster of brands. The business is already running 30 to 50 test concepts per week per offer across Meta, YouTube, and TikTok. What it needs now is someone who brings real strategic thinking to that volume, backing every concept with data and competitor insight rather than hunches, and helping the team build systems that consistently produce winners.

This isn't a management role. The expectation is that you do the work yourself, write the concepts, develop the angles, review the output, and drive performance. If you're the type who prefers to delegate and oversee rather than create and execute, this seat isn't for you.

WHO THEY ARE

A high-growth DTC supplement company operating a portfolio of consumer health brands across gut health, men's health, and other wellness categories. The flagship brand has built a large, loyal customer base and thousands of positive reviews by actually delivering results, and the same playbook is being rolled out across new categories and new brands as the portfolio expands.

The team is over 200 direct-hire operators, and everybody is expected to do the work in their own field. There are no managers who just manage. The creative department is well-resourced, with project managers, designers, and video editors in place to support execution. What's missing is the strategic layer that makes the volume of testing actually compound into something.

The culture is high-performance and genuinely collaborative. People communicate well, move fast, and hold each other to a high standard. Flexibility matters because things change fast, and the people who thrive are the ones who adapt without losing their output.

This is a fully remote, full-time contractor role working in EST business hours.

WHAT’S IN IT FOR YOU

• Full creative ownership from day one: No one currently holds this function. You define the strategy, the systems, and the standards.
• Work across a real portfolio of brands: You'll develop creative across multiple health and wellness brands, which means your pattern recognition compounds faster than it would working on a single product.
• A production team built to support you: Designers, video editors, and project managers are already in place. Your job is to direct the creative, not execute the production.
• 100% autonomy to propose and prioritize ideas: If you spot an angle worth testing, you run with it. No permission required.
• A real growth path: As the company scales, this role grows into leading your own pod of junior creative strategists.
• Direct access to leadership: You report into a Co-Founder and Co-CEO and work alongside the Creatives Manager, with no unnecessary layers between you and the people making decisions.

WHAT YOU’RE GETTING INTO

This role is focused on developing high-volume, data-backed creative strategy across a portfolio of DTC health brands and building the systems that let the team consistently find and scale winners.

You will:

• Develop ad concepts, hooks, messaging angles, and creative direction across multiple brands and products, with the volume and speed the portfolio demands
• Back every concept with competitor research, trend analysis, and performance data rather than gut feel or guesswork
• Identify patterns in winning ads and translate those insights into scalable creative systems the whole team can use
• Give live feedback, approvals, and creative direction to editors and designers so the final output matches the strategic intent
• Work across UGC, statics, mashups, short VSLs, animated images, and AI-assisted formats, continuously improving each one
• Analyze performance data with the growth team on weekly or bi-weekly calls, using ROAS, CPA, and CPM to decide what to iterate and what to cut
• Build SOPs, workflows, and creative production systems that raise output quality and testing velocity across the board
• Push the team toward higher output and faster iteration without sacrificing performance standards
• Use AI tools effectively to accelerate ideation and production, while making sure the output reflects real strategic thinking

WHO YOU ARE

• You have solid experience in DTC or ecommerce creative strategy, ideally in health, wellness, or supplements, either in-house or through a performance marketing agency
• You're equally strong in copy and design thinking, and you understand how those two elements work together in a direct-response ad
• You can develop strategy and execute it yourself, not just brief other people and call it done
• You're fluent in ROAS, CPA, and CPM as success metrics and use performance data to drive your creative decisions
• You're exceptional at competitor and marketplace research and use what you find to inform the angles you develop
• You know how to use AI tools effectively as part of your workflow, without leaning on them as a replacement for actual strategic thinking
• You have experience with or are genuinely interested in creator and partnership ads, which is a meaningful plus for this role
• You're comfortable working across multiple brands simultaneously and can context-switch without losing sharpness
• You operate with full ownership and a bias toward action, no hand-holding, no waiting to be told what to build

WHAT SUCCESS LOOKS LIKE

• 30 Days: You understand how the portfolio works, you're embedded in the creative team's workflow, and you're already producing concepts that are getting into testing.
• 60 Days: Your concepts are being tested at volume, you have a clear read on what's working across the brands you're supporting, and you're iterating quickly on the winners.
• 90 Days: You're producing ads that are hitting ROAS targets, you've started building systems the team can replicate, and you've established yourself as the strategic voice behind the creative output.