A brand that generated seven figures in a single market in three months, purely off the back of influencer buzz. That's the kind of growth most performance marketers only dream about landing. It also means nobody here has ever had to build a real, repeatable growth engine, because for years the growth just happened on its own.

That's changing now. Growth needs one owner running the full funnel, from ads through to retention, instead of three people and a rotating cast of agencies patching it together.

If you'd rather build the machine than inherit one, keep reading.

WHO THEY ARE

This is a comfort footwear brand that caught on fast, especially in Scandinavia, and is now sold across seven countries. Growth so far has come almost entirely through influencer and celebrity-driven marketing, with major licensing partnerships now underway alongside some of the biggest entertainment and beverage names in the world.

The culture is deliberately anti-corporate: ownership over hierarchy, a fully remote team that genuinely uses what it sells, and a leadership team still hands-on in large parts of marketing, for now.

This is a full-time, remote contractor role. Working hours are flexible, with some overlapping with CET hours.

WHAT'S IN IT FOR YOU

• You're the first Head of Growth this company has ever hired. No legacy strategy to untangle, you build the function from scratch.
• Real autonomy day to day. Big budget calls sit with the founders, execution and experimentation are yours.
• A clear path upward, from Head of Growth Europe to Head of Growth Global as the company scales.
• Front-row seat on major licensing deals with some of the biggest entertainment and beverage brands around.
• Performance bonuses twice a year, plus travel allowance, company trips and training.

WHAT YOU'RE GETTING INTO

• Own the full growth strategy across Meta, TikTok, Google, Taboola, Snapchat, Pinterest and influencer marketing
• Unify a growth function currently split across internal team members and agency partners in branding, social, CRO, email and media buying into one clear strategy
• Partner closely with the creative strategist and Head of Content to turn data and research into ads that convert
• Build out the customer journey beyond the ad click, covering landing pages, email and CRO, not just acquisition
• Set up the KPI framework and reporting the business needs: MER/ROAS, CAC, CVR, LTV
• Identify and build the case for new market expansion as the brand grows beyond its current footprint
• Report directly to the founders and act as their strategic partner on where growth time and money go next

WHO YOU ARE

• You have 3+ years leading and scaling growth at a fast-growing DTC ecommerce brand
• You've owned full-funnel growth, not just media buying, across paid acquisition, CRO and retention
• You're proficient in Meta Ads, Google Ads, Shopify, GA4, and a tracking platform like Triple Whale, TrackBee or Northbeam
• You're comfortable in Klaviyo, Google Sheets and CRO tools like Hotjar, Clarity or VWO
• You use AI tools like ChatGPT or Claude as part of how you work
• You take ownership without needing an existing process or a big team handed to you

WHAT SUCCESS LOOKS LIKE

• 30 days: You're up to speed on the brand, the products, the customers and every growth channel, and you've identified the biggest opportunities and built a clear strategy and roadmap.
• 60 days: You're executing high-impact initiatives across paid media, CRO and retention, with clean KPI reporting in place and new acquisition channels being tested.
• 90 days: You're driving measurable improvements in growth metrics, running a scalable experimentation process, and acting as the strategic partner the founders rely on for where growth goes next.