One of the fastest-growing wellness tech companies is looking for a Senior Paid Media Buyer Strategist to take full ownership of Meta and AppLovin, their two most critical growth engines. This is a role for a specialist who wants to lead strategy, mentor a team, and bridge the gap between creative performance and data-driven scale.
YOUR MISSION
As the Senior Paid Media Strategist you will take full ownership of the Meta Ads and AppLovin strategy. This role is built for a senior expert who can scale efficiently: driving down CAC, boosting ROAS, and unlocking meaningful revenue growth through rigorous testing, sharp creative strategy, and deep analytical thinking. You will be the senior authority in the room, leading execution, shaping testing roadmaps, mentoring media buyers, and partnering closely with the Creative, Growth, Product, and Data teams to keep the acquisition machine running at top speed.
WHO THEY ARE
Our client is a global trailblazer in the wellness technology space, currently redefining the future of nervous system health. Recently recognized by Deloitte as the #1 Company to Watch in the Technology Fast 50 CE program. From being featured on Netflix and Shark Tank to having products used by Cristiano Ronaldo and elite NBA players, they are redefining recovery and nervous system health.
Despite the global spotlight and high-profile endorsements, the team remains fundamentally humble and execution-focused. They are a group of fast-moving high-performers who value iteration over perfection and are deeply committed to building a product that changes lives.
WHAT’S IN IT FOR YOU
- Flexible Work Model: Choose between a hybrid setup in a vibrant Vilnius office (3 days a week) or working fully remote if based anywhere else in the world
- High-Impact Ownership: This is a major opportunity to directly influence revenue at a company scaling globally, your decisions will move the needle daily
- Global Collaboration: Work alongside a high-caliber team of international experts across Europe, the US, and beyond
- Wellness-First Culture: Get your own cutting-edge wellness device to support your well-being, plus a "Birthday Day Off" to celebrate on your terms
- Office Perks: For those in Vilnius, enjoy a supportive, ambitious environment with perks including free lunch three times a week
- Rapid Growth: Join an environment specifically designed for high performers to grow as fast as the company does
WHAT YOU’RE GETTING INTO
- Take full command of the Meta and AppLovin accounts, managing strategy and execution to deliver a high-performing acquisition engine characterized by decreasing CAC and scalable ROAS
- Lead a team of junior-to-mid-level media buyers, providing the guidance and optimization frameworks necessary to elevate the entire department's performance
- Collaborating closely with the Creative and Copy teams, you will steer the production of high-impact, conversion-focused assets that are backed by performance data
- Design and execute complex testing roadmaps across creatives, audiences, and funnels, resulting in a constantly evolving and resilient growth strategy
- Transform raw performance data into clear, actionable insights, providing the business with a roadmap for profitable scaling
- Monitor platform shifts and competitive trends to ensure the brand remains ahead of the curve in the rapidly changing wellness tech landscape
WHO YOU ARE
- You have 4+ years of hands-on experience in Meta Ads, alongside deep expertise in AppLovin and mobile app growth
- You are an expert in designing sophisticated testing roadmaps, ad automation, and efficient reporting processes
- You have deep understanding of hooks, formats, and iteration logic to drive performance
- You have experience mentoring junior buyers and a proactive, high-ownership mindset
- You are highly organized, analytical, and focused on driving the highest business impact
Bonus points if you have:
- Expertise in CRO and direct-response principles
- Background in subscription or health/wellness brands
- Familiarity with Google, TikTok, or LiveIntent