3.4 million people a quarter land on this brand's site through paid ads, and nearly all of them end up on the same plain product page, no matter which ad, angle, or awareness stage brought them there. Nobody has ever built the layer that should exist between the ad and the sale.

That's the opportunity here. Not more A/B tests on an existing system, an entire department built from scratch, on a traffic base most operators only ever dream of.

WHO THEY ARE

A skincare brand built on performance marketing, moving fast and scaling faster, with a founder who's still deeply hands-on in the business. It's a lean, no-fluff operation where people are trusted to

own their piece of the machine and are judged on results, not hours logged. The culture rewards sharp thinking and real ownership over process for process's sake.

This is a remote, full-time contractor position.

WHAT’S IN IT FOR YOU

• A $100M-annualised traffic base with almost no CRO applied to it. The biggest untouched conversion surface you'll likely ever get handed.
• Blank-slate authority. No legacy funnel to untangle, no committee to convince, you set the system.
• A dedicated builder from day one. No fighting for dev resources to test your ideas.
• Direct line to the founder. No layers slowing decisions down.
• A bonus structure where every win pays. No cap, every shipped lift earns.

WHAT YOU’RE GETTING INTO

• Own the LP-per-winner pipeline, shipping a congruent landing page within 5 business days of every ad that crosses the winner threshold
• Write all front-end copy yourself at first, from landing pages to listicles, advertorials, pre-landers, and PDP tests
• Rebuild the offer architecture around bundles, gift-stacking, and subscription-first structures, cutting discount dependency
• Build out post-purchase economics, from upsell chains to VSL scripts to take rates
• Run a contained direct-response checkout experiment, measured on revenue per visitor and downstream effects like chargebacks
• Maintain the Funnel Test Log, pre-registering every test with a hypothesis before it launches
• Direct the existing CRO agency's build and test capacity under your briefs
• Hire and manage a funnel developer, and later a copywriter, as volume demands it

WHO YOU ARE

• You have 4+ years of experience in DTC (agency/in-house), owned full-funnel work, front-end and back-end, with numbers to show for it
• You're an expert in Direct-response copywriting
• You've run CRO or funnels at a $3M+/month brand or equivalent DR operation
• You're fluent in a DR stack like Checkout Champ, ClickFunnels, Funnelish and in Shopify
• You pre-register hypotheses and run tests to statistical completion, no day-3 winners
• You think in revenue per visitor, AOV, and LTV, not conversion rate alone
• You can build a congruent lander, same ad, same stage, same language
• You read consumer psychology as reflex, not recited theory

WHAT SUCCESS LOOKS LIKE

• 30 Days: Test log live and running. Funnel builder hired. Existing agency repurposed and working under your direction. First winner-congruent landers shipped. Post-purchase chain v1 live on at least one funnel. Full checkout diagnosis delivered.
• 60 Days: Agency relationship formally evaluated against your briefs. Test velocity holding at 4+ tests a week. Winner LP coverage climbing toward the 20% target. At least two offer structures tested.
• 90 Days: Post-purchase take rate trending toward the 10% floor. AOV and first-30-day LTV baselined per funnel. Department running as a system, not a project.