A direct-to-consumer supplements brand grew from US$30M in revenue in 2024 to US$105M in 2025, and is on track to pass US$160M in 2026. Customer acquisition got them here. What happens after the click is what determines how much further they can go.

This role owns that: the customer journey after the click, from landing page through checkout, onboarding and retention. The mandate is straightforward. Increase how much the business can profitably spend acquiring customers by improving what happens once those customers arrive.

WHO THEY ARE

An all-natural supplements brand that has scaled quickly through direct response marketing, running paid traffic at meaningful volume into angle-driven funnels: VSLs, advertorials and subscription offers matched to specific health conditions. CRO has been run by the founder directly up to now, with mixed results from outsourcing to agencies in the past. This hire brings the function fully in-house and builds it into something structured.

• Founder-led, with direct access and no layers in between
• Direct response DNA, where creative, offer and CRO are tightly linked
• Data, testing and commercial logic over opinion
• Async and flexible, built around output rather than hours online

This is a fully remote, full-time contractor role, with async and flexible hours. 

WHAT’S IN IT FOR YOU

• Direct founder access. You work directly with the founder. No layers, no politics, no waiting on approvals that never come.
• Real ownership. You take opportunities from idea through to rolled-out, measured impact, not a recommendation that disappears into someone else's backlog.
• Founding seat. You're the first hire into this function, with a genuine path to build and lead a team under you as the business scales.
• Performance-based upside. Incentives tied to the commercial impact you create, discussed directly with you.
• Flexibility. Fully remote, async-friendly hours built around what you deliver.

WHAT YOU’RE GETTING INTO

• Own the customer journey after the click: landing pages, product pages, checkout, mobile UX, upsells, cancellation flow and onboarding.
• Build and run the experimentation roadmap, from CRO audits and session recordings through to a documented prioritisation framework.
• Design experiments yourself: write the copy, spec the variations, and brief development and design for build.
• Coordinate with developers and designers to get every test built, tracked correctly and launched.
• Analyse results and roll out winners across both front-end tests (landing pages, offers, checkout) and back-end tests (upsells, subscription flows, LTV).
• Work with the CRM function to grow Email and SMS into genuine retention and profit centres.
• Improve the cancellation experience, currently a direct cancel with no save flow, downsell or pause option.
• Feed into pricing, subscription cadence, and the annual offer and promotional calendar, with final commercial calls staying with the founder.

WHO YOU ARE

• You've personally designed, written and run CRO tests, not just managed the process or briefed someone else to do it.
• You have hands-on experience in DTC ecommerce, ideally in direct-response-driven funnels: advertorials, VSLs, listicles.
• You understand angle-driven marketing: why a blood pressure funnel and a cholesterol funnel need different pages, offers and upsell paths.
• You can write a conversion copy yourself. This isn't a handoff-only role.
• You've worked across both front-end conversion (landing pages, offers, checkout) and back-end monetisation (upsells, subscription and LTV optimisation).
• You think in contribution margin, lifetime value and allowable CAC, not just conversion rate.
• You prioritise by expected value, and can tell a high-impact opportunity from a distraction.
• You follow things through to a decision. A brief isn't done until there's a measurable business outcome.
• You're comfortable coordinating developers, designers and other stakeholders to get things shipped.
• Your written English is fluent. Copy quality is a core part of this role.

Bonus points if you have:

• Used CheckoutChamp, Funnelish, ClickFunnels or similar funnel and checkout builders
• Used dedicated testing tools like Convert, VWO or Intelligems
• Run split tests specifically in supplements or health and wellness

WHAT SUCCESS LOOKS LIKE

30 days

• You've learned the business and completed a full CRO and retention audit.
• You've built and prioritised the experimentation backlog.
• You've launched the first quick wins.

60 days

• You've launched the core experimentation roadmap.
• You've built working relationships across every stakeholder team.
• You've established the operating rhythm for how tests get proposed, built, tracked and shipped.
• You've delivered the first commercial wins.

90 days

• You fully own the experimentation function.
• You've delivered measurable improvements in customer economics and allowable CAC.
• You're maintaining a healthy, prioritised pipeline.
• You're presenting a rolling quarterly roadmap to the founder.