Take over performance marketing for a brand spending well into seven figures a month, and build the media strategy that's currently missing.

You'll work directly with the founders and the creative team, own the testing cadence, and take this account from reactive optimization to a real scaling engine.

WHO THEY ARE

A fast-growing subscription Skincare ecommerce brand, bringing clinical K-beauty formulations to the US at accessible prices. The team runs a weekly creative testing cadence with a dedicated creative lead and strategist, tracks performance through Triple Whale, and optimizes strictly on new-customer efficiency (NC ROAS, NCPA). The founders are hands-on and directly involved in creative and scaling decisions. This is a subscription ecommerce business running paid media across Meta, Google, Axon, and Taboola, spending over $2M combined every month. 

This is a full-time, remote contractor role. 

WHAT’S IN IT FOR YOU

• Real ownership from day one. Build the media strategy that's currently missing, not just execute someone else's playbook.
• Direct access to the founders. Work closely with the founders and creative strategist on what to test, scale, and kill.
• Meaningful budget to work with. Manage a paid media engine spending well over $2M a month across four channels.
• Performance bonuses. Compensation includes bonuses tied to performance.
• Full remote flexibility. Timezone is not a constraint.

WHAT YOU’RE GETTING INTO

You will be responsible for:

• Own paid media strategy end-to-end across Meta, Google, Axon, and Taboola
• Audit current tracking and spend to flag exactly where budget is being wasted
• Optimize strictly against new-customer efficiency metrics (NC ROAS, NCPA), not blended ROAS
• Run the weekly creative testing cadence alongside the creative lead and strategist
• Build and tighten the pipeline from creative testing to budget scaling
• Reallocate budget toward what's actually proven to work
• Report directly on account performance and collaborate closely with the creative team and founders

WHO YOU ARE

• You have experience managing paid media campaigns for DTC/ecommerce brands.
• You understand how subscription economics change what "performance" actually means.
• You have strong experience with Meta Ads and Google Ads.
• You're fluent in Triple Whale and comfortable owning tracking and attribution setups.
• You optimize on new-customer efficiency (NC ROAS, NCPA), not blended metrics that hide the real picture.
• You can build a media strategy from scratch, not just execute an existing one.

WHAT SUCCESS LOOKS LIKE

• 30 Days: Get fully up to speed across all four ad accounts (Meta, Google, Axon, Taboola). Validate the current tracking setup. Deliver an audit flagging exactly where spend is being wasted. Get fluent in optimizing strictly on new-customer metrics (NC ROAS, NCPA).
• 60 Days: Build the actual media strategy, the biggest gap right now. Own the weekly creative testing cadence and reporting. Tighten the testing-to-scaling pipeline. Start reallocating the budget toward what's proven to work.
• 90 Days: Take full ownership of paid media end-to-end. Show measurable improvement in new-customer efficiency versus baseline. Have a clear plan to scale spend beyond Meta.