Do you live and breathe lifecycle marketing? Are you obsessed with building journeys that reduce churn, boost loyalty, and turn one-time buyers into subscribers for life?

We’re looking for a Retention Lead to take full ownership of the email, SMS, WhatsApp, and subscription strategies, while managing the external retention agency to drive maximum customer lifetime value for the fastest-growing beauty brand in the US.

If you're strategic, hands-on, and have proven experience scaling and managing DTC subscription programs - this role is built for you.

YOUR MISSION

As Retention Lead, your job is to maximize LTV and reduce churn across all lifecycle channels. You'll lead the strategy for Klaviyo flows, manage external retention partners, and drive growth through optimized subscription experiences and lifecycle marketing.

This is a full-time contractor role with flexible hours, giving you the opportunity to collaborate with a global team and work remotely from anywhere in the world. For candidates based in the US, the arrangement is under a 1099 contract.

WHAT’S IN IT FOR YOU

• Join a passionate, results-driven team that values initiative, creativity, and collaboration
• Take full ownership of the retention department and play a key role in shaping the brand’s long-term growth strategy
• Enjoy the flexibility of remote work, with hours that accommodate global collaboration and a healthy work-life balance
• Access to training and resources to stay ahead in the ever-evolving world of retention marketing
• Performance-based bonuses tied to LTV growth and attributed email revenue

WHAT YOU’RE GETTING INTO

• Own the strategic development and continuous refinement of Klaviyo email flows, leveraging customer journey insights and performance data to inform A/B testing and lifecycle flow optimization
• Act as the main point of contact for the external email/retention agency, reviewing performance and directing priorities.
• Define and oversee the strategic direction of all email marketing campaigns, ensuring alignment with brand objectives, customer segmentation, and revenue goals
• Design and lead integrated SMS and WhatsApp strategies focused on long-term customer engagement, retention, and revenue growth
• Drive the subscription growth strategy by optimizing pricing, churn reduction tactics, and subscriber lifecycle communication
• Conduct in-depth cohort and LTV analysis to uncover behavioral trends, guiding strategic decisions around segmentation, content personalization, and retention levers
• Spearhead the planning and execution of retention-led product launches and direct mail initiatives, aligning with broader CRM and lifecycle strategies
• Partner with design and brand teams to ensure campaign creative consistently supports strategic positioning and brand integrity
• Lead ongoing performance analysis across all retention channels, identifying key insights and translating them into strategic initiatives to maximize ROI and customer value

WHO YOU ARE

Experience: Minimum 2-3 years in retention marketing at a high-growth DTC brand with subscription revenue or funnel-based sales

Data-Driven: Proficient in Klaviyo and experienced in A/B testing, cohort analysis, and performance optimization

Copywriting Expert: Skilled in crafting high-converting email and SMS copy that resonates with the target audience

Strategic & Hands-On: Able to develop big-picture retention strategies while also executing day-to-day tasks like flow buildout and campaign management

Results-Oriented: Proven track record of improving LTV, reducing churn, and driving attributed email revenue

Flexible & Growth-Focused: Thrive in a fast-paced, startup environment. Willing to adapt, pivot, and solve problems on the fly

Bonus Points If You Have:

• Experience in the beauty, skincare, or anti-aging industry
• A background in scaling 8–9 figure brands with a strong focus on retention and subscriptions

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve completed a full retention audit, aligned with the agency, and identified quick wins

60 Days: Flows are optimized, campaigns are running smoothly, and churn is trending downward

90 Days: Subscription LTV is up, agency output is streamlined, and new initiatives are underway