Are you ready to lead the creative engine for a high-growth brand that scales based on data-backed insights rather than creative guesswork? If you are a growth-minded strategist who lives to deconstruct winning ads and turn those variables into a repeatable system, this is the role you’ve been looking for.

Our client is a dominant force in the home-fitness niche, engineering elite-level equipment that has already achieved massive scale on Meta and Instagram. They have moved past the startup phase and are now seeking a powerhouse Creative Strategist to join their remote team and bridge the gap between performance analytics and high-converting production.

WHO THEY ARE

Our client is a disruptive brand in the fitness space that launched during the lockdown to make elite home-gym equipment accessible to everyone. They are a lean, highly motivated team who have already achieved significant scale on Meta and Instagram. They operate with a remote-first mindset, valuing high-quality output and the flexibility to travel over traditional office hours. They operate with a flat structure where everyone is a specialist in their field and the focus is entirely on fast execution and measurable results. 

WHAT’S IN IT FOR YOU

• True Ownership: Have the autonomy to shape creative direction through your own tested hypotheses
• Growth Potential: Join a lean, ambitious team with a fast track to Senior Creative Strategist as the company grows
• Performance Rewards: On top of your base, you’ll earn bonuses tied to how well your creative actually performs
• Remote Freedom: Work from wherever you’re most productive, with no commute

WHAT YOU’RE GETTING INTO

• Translate complex ad account metrics into actionable video scripts and creative briefs for the production team
• Manage the production workflow by guiding in-house editors to ensure every frame hits the mark
• Analyze NCPA and ROAS weekly to iterate on winning hooks and body copy
• Identify and vet the top 1% of UGC creators who can authentically deliver your scripts and stop the scroll
• Execute deep-dive competitor research to build a high-velocity swipe file of market-beating concepts so the brand never starts from zero
• Engineer a repeatable testing framework that transforms raw data into a scalable creative engine to drive 100% year-over-year growth

WHO YOU ARE

• You have a proven track record of writing high-converting scripts for scaling DTC brands
• You have personally handled creative strategy for accounts spending over $100k on a single asset
• You naturally understand the psychology of hooks, transitions, and consumer buying triggers
• You are proficient in Notion and use AI to streamline your research and writing process
• You are a self-starter who goes above and beyond to ensure the brand wins

WHAT SUCCESS LOOKS LIKE

• 30 Days: You have mastered the brand voice and delivered your first round of test scripts
• 60 Days: You are managing a consistent pipeline of 10+ unique concepts per week that are being spent
• 90 Days: You have established a repeatable testing framework that is driving the brand's growth goals

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Initial Screen: A brief conversation to discuss your background and direct-response experience
• Founder Interview: A deep dive into the brand’s vision and your specific approach to strategy
• Creative Task: A practical exercise where you will script and brief a concept based on real data
• Final Call: A closing interview to finalize the details and discuss long-term alignment