Do you know how to turn customer behavior into revenue and actually enjoy the puzzle of lifecycle strategy?

Our client is a fast-growing DTC fragrance brand with 8-figure revenue, now pushing hard toward 9, and they’re bringing retention in-house for the first time.

You’ll shape how customers experience the brand after their first purchase: building flows, crafting offers, testing messaging - all with the goal to make retention a bigger portion of the revenue and scaling new initiatives. If you think in hypotheses, experiments, and long-term value, and like moving quickly, your work here will have a direct, measurable impact.

WHO THEY ARE

The brand is a fast-growing DTC powerhouse in the fragrance and personal care niche, focused on a male audience. Having scaled to 8-figure revenue primarily through high-volume paid social, they are now evolving their focus toward lifecycle excellence.

They operate at a massive scale, managing a seven-figure monthly media spend and a rapidly expanding SKU catalog, which means their retention potential is enormous. They are moving their retention function in-house to ensure that email and SMS continue to be an important revenue driver.

They are:

• Performance-driven: Decisions are driven by CLV, retention rates, and incremental revenue growth
• Customer-centric: They view the first purchase as just the beginning. They’re focused on building a frictionless, segmented journey that turns one-time buyers into brand loyalists.
• Fast-moving and accountable: testing velocity is high, iteration is constant, and ownership sits with the people closest to the work.

This is a fully remote, full-time contractor role with employee options for US-based candidates.

WHAT’S IN IT FOR YOU

• Full Ownership: You are the first in-house hire for this function, giving you total autonomy over the email and SMS strategy.
• Strategic Growth: The goal is for you to grow into a leadership position as you build out the retention department.
• High-Scale Impact: Manage a massive list for an 8-to-9 figure brand where small optimizations lead to six-figure revenue shifts.
• Performance-Based Rewards: Compensation includes performance bonuses tied to incremental growth.
• Results-Oriented Culture: You will join a team that values efficiency, clear documentation, and a professional environment that rewards accountability.
• Fully Remote & Flexible Environment: 100% remote within a structured, decentralized team.

WHAT YOU’RE GETTING INTO

• Audit and re-engineer core automated flows to transition from a one-size-fits-all approach to a segmented, high-conversion lifecycle journey.
• Synchronize retention strategies across Klaviyo, Shopify and Funnelish to ensure a frictionless customer experience and consistent data tracking regardless of the entry point.
• Own the end-to-end campaign calendar, moving beyond standard sends to develop aggressive, data-backed offers that drive immediate repeat purchase behavior.
• Leverage customer data to build tailored sequencing for diverse cohorts, such as first-time bundle buyers versus $200K MRR subscribers to maximize long-term LTV.
• Execute a rigorous A/B testing framework across all channels to eliminate underperforming offers and double down on proven revenue drivers.
• Integrate retention efforts with paid media and product launches to ensure email and SMS act as a primary growth lever rather than a siloed support channel.
• Provide the founders with clear visibility into retention performance, identifying exactly where capital is being left on the table and how to capture it.

WHO YOU ARE

• You have successfully run and led email/SMS marketing for a scaled 8- to 9-figure DTC brand.
• You possess the technical depth to handle backend execution and flow architecture while maintaining the commercial mindset of an operator focused on driving revenue.
• You have deep, hands-on proficiency in Klaviyo, Shopify, and Funnelish.
• You lean into performance analysis and A/B testing to identify missed opportunities and proactively improve channel contribution.
• You take full ownership of the function, moving quickly to adapt strategies based on real-time business needs and performance data.

WHAT SUCCESS LOOKS LIKE

• 30 Days: You have audited the existing setup, understood the customer journey, and identified immediate opportunities for flow optimization.
• 60 Days: You have fully transitioned the function in-house and are actively running A/B tests to improve performance across campaigns and flows.
• 90 Days: Most major retention channels are optimized, and you are providing clear data on how email/SMS is driving incremental revenue growth.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

• Intro Chat: A brief discussion regarding your background and previous experience.
• Team interview: A call with the team to understand mutual fit, ways of working, and expectations.
• Take-Home Task: A brief assignment that demonstrates how you think, structure, and deliver retention-focused work.
• Final Interview: A final conversation to review your task, align on expectations, and discuss next steps.