A fast-growing D2C beauty brand is making waves in the scalp and hair care space, and they're just getting started.

With science-backed products, a fresh brand voice, and a mission to disrupt the outdated approach to dandruff, this team is scaling quickly and looking for a Direct-Response Video Editor to power their growth through high-performing creative.

This is a unique opportunity to shape the ad engine behind a beauty brand that’s gaining serious traction and see the direct impact of your work in real-time.

YOUR MISSION

To drive customer acquisition through video.

You’ll be responsible for creating short-form, performance-driven video ads that grab attention within seconds, hold it with compelling pacing, and inspire viewers to take action. Your goal isn’t just to “edit”. It’s to build creative assets that convert.

From UGC to testimonial compilations to product explainer ads, you’ll turn raw footage into high-converting creatives that directly impact revenue. Every video you produce will play a key role in testing new angles, scaling ad spend, and helping the brand grow efficiently.

This is a full-time contractor role with flexible hours.

WHAT’S IN IT FOR YOU

• Creative ownership: You won’t just be handed edits, you’ll help shape the direction of each creative. You’ll have the freedom to try new formats, test different hooks, and push ideas that align with performance goals.
• Performance visibility: You’ll get to see how your videos actually perform in live ad campaigns. No guessing, just real data to help you understand what’s working and where to iterate.
• High-impact work: Every video you produce will go toward driving revenue, improving CPA, and scaling paid campaigns. Your output will directly affect how fast the brand grows.
• Remote freedom: Work from anywhere, on your own schedule. This is an async-friendly, output-focused role, perfect if you thrive in an autonomous environment and want flexibility without sacrificing impact.
• Fast collaboration: Work closely with the founder and strategist, get clear direction without long approval chains, and make decisions quickly. No bloated feedback loops, just fast, focused progress.
• Be part of a brand that’s growing: This is a high-potential D2C beauty brand in an underserved niche, with a unique product and growing traction. It’s an exciting time to get involved and make your mark early.

WHAT YOU’RE GETTING INTO

You’ll play a key role in scaling the brand’s paid media performance by producing platform-native, conversion-driven video ads that are tested, iterated, and optimized based on real data.

You’ll be:

• Producing short-form, native video ads for Meta, TikTok, and YouTube Shorts: Your core focus will be creating engaging direct-response ads that feel platform-native and tailored to the format and behavior of each channel.
• Creating multiple variations to test hooks, structures, and CTAs: Each creative will be approached as a test. Expect to produce several iterations to find the winning angle, with creative testing baked into the workflow.
• Turning raw content into high-performing concepts: Whether it’s UGC, testimonials, review snippets, or lo-fi product footage, you’ll transform raw inputs into cohesive storylines that sell.
• Leveraging trends, formats, and cultural signals: You’ll stay up to speed on editing trends, TikTok formats, ad tropes, and sound design that align with performance goals and feel native to each platform.
• Analyzing performance metrics and iterating accordingly: You’ll review creative-level data to understand what’s resonating and use that insight to improve future creatives.
• Collaborating closely with the founder and creative strategist: You’ll receive clear direction and context for every edit and be encouraged to share your own creative input to help guide the ad strategy.
• Building creatives that scale ad spend and improve acquisition efficiency: The goal isn’t just good content, it’s video that drives lower CPAs, stronger click-through rates, and profitable scaling.

WHO YOU ARE

• Experienced: You’ve edited direct-response video ads for DTC or eCommerce brands and understand what makes content convert, whether it’s UGC, founder-led clips, or product-focused visuals.
• Performance-Driven: You focus on the outcome of your work. Metrics like CTR, ROAS, watch time, and CPA aren’t abstract, you know how to affect them through smart creative choices.
• Strategic: You think beyond the timeline. Every cut, hook, and CTA is backed by an understanding of the audience, the platform, and the conversion goal.
• Platform-Native: You stay on top of TikTok, Meta, and YouTube Shorts trends and tailor edits to fit how people consume and interact with content on each platform.
• Technically Skilled: You’re confident using tools like Adobe Premiere Pro, After Effects, and other standard post-production software.
• Data-Informed: You look at creative performance reports to spot trends, identify what’s working, and adjust your editing strategy to improve results.
• Reliable & Self-Sufficient: You take ownership of your projects, hit deadlines, communicate clearly, and don’t need to be chased for deliverables.

WHAT SUCCESS LOOKS LIKE

• 30 Days: You’ve learned the brand’s voice, reviewed past top-performing ads, delivered your first creative batch, and launched initial tests across Meta and TikTok with clear performance goals in mind.
• 60 Days: You’re consistently shipping new variations based on creative data, actively contributing to the testing roadmap, and helping lower CPAs by refining hooks, formats, and editing structures.
• 90 Days: You’re delivering creative that supports scaling paid campaigns, regularly proposing new angles and formats, and playing a valuable role in refining the brand’s overall performance creative strategy.