Own how one of the most design-led DTC brands in Europe shows up in the world, every single day.

This is a brand voice role, not a scheduling one. You'll be the daily author of how this brand sounds, looks, and feels across social media: the person who turns a following into a community and a feed into a place people actually want to be and engage with each other. If you've been waiting for a brand worth building something real around, this is your chance.

WHO THEY ARE

A premium DTC sleep and lifestyle brand known for elevated design, emotional storytelling, and product innovation rooted in sleep wellness. What started as a niche category disruptor has grown into one of the world's most aesthetically compelling modern lifestyle brands, combining craftsmanship, comfort, and aspirational identity. The brand has earned a loyal customer base, strong creator adoption, and a growing international presence across 150+ retail partners. The founders are entrepreneurial, fast moving, and deeply invested in product and brand excellence.

• Design-led, aesthetically obsessed, category-defining
• Founder-led and fast moving
• Strong creator and community adoption
• 150+ retail partners globally

This is a remote-first, full-time contractor role. You can be based anywhere within roughly 3-4 hours of CET to keep close alignment with the team.

WHAT’S IN IT FOR YOU

• Full ownership of the brand voice. You're the daily author of how this brand sounds and feels across every channel, giving the brand its own distinct personality in close partnership with the Brand Director, not applying a generic framework you've used elsewhere.
• Built-in content support. You'll have Emmy, our in-house content creator, to lean on for asset delivery and content capture, so you can focus on strategy and direction rather than doing it all yourself.
• Direct access and high autonomy. You report straight into the Brand Director and founders, with real support from Campaign and Content Managers to bring your strategy to life. You set the direction; the team helps you execute.
• A brand worth building around. You're joining one of the most design-led DTC brands in Europe, with a loyal following, strong creator adoption, and real cultural relevance already in place.
• A seat at the table on campaigns and shoots. Your point of view shapes what gets captured at the source, not bolted on as an afterthought.
• Real commercial impact. You'll play a lead role in every product drop, turning your channels into a genuine driver of traffic and momentum, not just an announcement channel.

WHAT YOU’RE GETTING INTO

• Own strategy, planning, and content direction across Instagram, TikTok, YouTube, and Pinterest, playing each platform differently rather than pushing the same post everywhere.
• Build real virality and community: a clear strategy to grow engagement into the thousands of likes per post, with a community that's constantly growing and genuinely can't wait for the next post, not just followers.
• Run the comments section and DMs with the same care as the content itself, treating every interaction as a chance to deepen a relationship or win someone new.
• Think in cultural, seasonal, and brand moments, owning a big part of the content calendar and building around moments before they happen.
• Guide campaigns and shoots with a clear point of view on what social needs, captured at the source.
• Define the social strategy for every product drop and launch: teasers, warm-up, and a full-momentum push.
• Balance brand-building and commercial impact, knowing which lever to pull on any given post.

WHO YOU ARE

• You genuinely get what this brand stands for. Taste and brand sensibility are instinctive for you, not something you'll learn on the job.
• You're platform-native and can articulate meaningfully different strategies for Instagram, TikTok, YouTube, and Pinterest, and why each earns attention differently.
• You're a community builder first, with a track record of turning content into real virality, not chasing vanity metrics, but knowing how to engineer the kind of post that travels.
• You have a genuine point of view and you're not afraid to say what you actually think.
• You think ahead, planning around moments rather than chasing them after they've passed.
• You're analytical as well as creative. You read the numbers behind your content and use them to sharpen the strategy on what comes next.
• You connect the dots between brand-building and the business. You know great social should do commercial work too.

WHAT SUCCESS LOOKS LIKE

• Days 1-30 Immerse & diagnose: Deep dive on the brand, the audience, and current social. Deliver a clear audit of what's working, what's missing, what you'd change. Take ownership of the daily voice.
• Days 31-60 Set the direction: Set up a distinct channel strategy across Instagram, TikTok, YouTube, and Pinterest, a moments-led content calendar, and a community-management approach that turns the comments section into a real asset.
• Days 61-90 Build momentum: Ship consistently against the marketing and content calendars and product drops, and show clear signs of virality and genuine community, climbing engagement per post, saves, shares, and people coming back to be part of the conversation. Establish how social plugs into campaigns and shoots.