A DTC supplement brand went from $10M a month to $17M a month in the last year and hasn't slowed down since. It's the kind of growth curve most operators only read about. This creates a unique opportunity - the finance function hasn't scaled with the business yet, which means this hire isn’t maintaining legacy systems but is able to build their own that will power the next stage of growth. 

If you want real ownership over how a fast-growing brand understands its own numbers and a genuine shot at CFO, this is the role.

WHO THEY ARE

One of the fastest-growing DTC health and wellness brands on the market right now, scaling across DTC, Amazon, and TikTok Shop on its way past a nine-figure run rate. Founder-led and profitable, with no investors or board to answer to, just two founders who move fast and expect the same from the people around them. They've already built the growth engine. Now they want someone to build the financial one alongside it.

This is a fully remote, full-time role aligned with EST working hours.

WHAT’S IN IT FOR YOU

• Full ownership of the finance function. You're not supporting it, you're building it from the ground up.
• Real input into how the business tracks and reports its numbers. Reporting structures and priorities are largely yours to shape.
• Direct access to the founders. Fewer layers between your work and the decisions it informs.
• Growth opportunities and a path to CFO.

WHAT YOU’RE GETTING INTO

• Own the full accounting cycle, including month-end close, reconciliations, and financial reporting
• Build and maintain the monthly P&L, balance sheet, and cash flow statement, working toward weekly and eventually daily reporting
• Run margin analysis by SKU, offer, and channel to give leadership real visibility into profitability
• Manage 13-week cash flow forecasting and day-to-day cash management
• Reconcile inventory, COGS, and payment processors including Adyen, Stripe, PayPal, and Shopify Payments
• Oversee accounts payable, review invoices for accuracy, and coordinate sales tax filings and compliance
• Build channel-level P&Ls across DTC, Amazon, and TikTok Shop
• Manage and direct the virtual assistant supporting AP and reporting
• Work directly with the founders on a daily basis, taking over responsibilities currently split across outsourced bookkeeping and fractional CFO support



WHO YOU ARE

• You've got 4+ years of accounting or controller experience, ideally within DTC, CPG, or eCommerce
• You have deep knowledge of GAAP and inventory accounting
• You've worked with companies doing $50M+ in annual revenue
• You've owned the full accounting cycle solo: close, reconciliations, and reporting, without a team carrying the load for you
• You're fluent in Excel, Google Sheets, QuickBooks, and Ramp or similar tools
• You can build a P&L, balance sheet, and cash flow statement from scratch, on your own
• You've worked with US-based companies before and are comfortable operating on EST hours
• You're comfortable operating hands-on in a flat, fast-moving, founder-led environment