Most performance marketers can spend a budget. Very few can turn it into a system that spits out predictable, profitable growth month after month, inside one of the most restricted ad categories there is, without cutting corners on compliance or creative.

If MER, CPA and payback period are your native language, and "vanity metrics" makes you wince, keep reading.

WHO THEY ARE

A founder-led German DTC health and nutrition brand selling meal replacement shakes, collagen, protein supplements, and probiotics. They started as an online shop and grew into one of Germany's fastest-growing health brands, with products available through their own subscription-first webshop and in major German retail chains. The brand is profitable, growing fast, and built around a product people genuinely love.

This is a full-time, hybrid role (regular travel to the Hamburg office will be required)

WHAT’S IN IT FOR YOU

• Full P&L ownership. You set the targets, allocate the budget and answer for the results; no sign-off required.
• Real autonomy over six-to-seven-figure monthly budgets across Meta, TikTok and Google, with the runway to build the testing and measurement stack from scratch.
• A direct hand in building the team. You'll hire and mentor media buyers and work side by side with the Creative Strategist, shaping how creative and data feed into each other.
• A seat at the strategy table, not just execution, in a category where getting compliance and creative right actually matters.
• A hybrid setup that respects deep work, in-office time when it counts, and flexibility the rest of the week.

WHAT YOU’RE GETTING INTO

• Own new customer acquisition end-to-end across Meta, TikTok and Google, with full responsibility for strategy, budget and results.
• Build a structured testing framework across audiences, bids, offers and landing pages, killing losers fast and scaling winners hard.
• Build the measurement and attribution stack from the ground up, including pixels, server-side tracking (CAPI) and incrementality testing, so every call is made on real data, not last-click illusions.
• Navigate the unique compliance and creative demands of the diet and wellness category while scaling spend aggressively.
• Hire, manage and mentor media buyers, holding them and agency partners to clear, measurable targets.
• Partner closely with the Creative Strategist, feeding performance data back into briefs so the creative pipeline always knows what's winning and why.
• Report on contribution margin, CPA, LTV, MER and payback period, connecting every euro of spend directly to the bottom line.

WHO YOU ARE

• You have 5+ years in performance marketing, including time leading a team, ideally inside a high-growth D2C, FMCG or performance agency environment.
• You've profitably scaled six-to-seven-figure monthly ad budgets across Meta, TikTok and Google.
• You think in contribution margin, not just ROAS. CPA, LTV, MER and payback period are your native language.
• You've built or owned a measurement stack: GA4, pixel and server-side tracking (CAPI), attribution tooling, incrementality or MMM approaches.
• You run structured experiments with real statistical rigor: clean hypotheses, proper sample sizes, decisions based on significance rather than gut feel.
• You know platforms down to account structure, bid strategy and algorithm behaviour, and how to keep them stable at scale.
• You've hired, developed and held media buyers and agency partners accountable to clear targets.
• You speak German and English fluently