You don’t just write ads. You craft scroll-stopping, revenue-driving creatives that cut through noise and make people buy.
This is your chance to step into a high-impact role where your concepts don’t sit in docs but launch fast, scale hard, and shape the voice of a fast-growing DTC brand on its way to 7-figures/month.
We’re looking for a Direct Response Copywriter / Creative Strategist who knows how to pair deep customer insight with killer storytelling. Someone who thrives in speed, owns outcomes, and understands that great creative isn’t about awards but about performance.
WHO THEY ARE
This is a founder-led eCommerce brand on a mission to improve the daily lives of dogs and their owners through affordable, science-backed wellness products.
In just 90 days, they’ve scaled to over $500k/month in revenue with one flagship product. Their growth has been powered by sharp storytelling, a lean and agile team, and a relentless focus on direct-response fundamentals.
They run lean, move fast, and prioritize execution over process. The creative team is small but highly driven, and now they’re doubling down on what’s working: great ads, tested fast, scaled smart.
What makes this team different:
- Creative freedom with real responsibility: No micromanagement, just full ownership of outcomes
- Speed over perfection: Test quickly, iterate fast, and scale what works
- Direct impact on growth: Your ideas won’t sit in Notion. They’ll drive revenue within days
- Mission-led, product-first: everything is rooted in helping dogs live healthier, longer lives
This is a full-time position.
WHAT’S IN IT FOR YOU
- Take full ownership of ad ideation and creative strategy that directly impacts 7-figure growth
- Shape the creative direction of a fast-scaling DTC brand, from concept to launch
- Work directly with a founder who’s scaled brands to $700K/month and believes creative is the growth engine
- Operate with full autonomy in a lean, execution-first team
- Work from anywhere, on your own schedule in a fully remote, async-friendly culture
- Access premium creative tools and performance data
- Collaborate with a tight-knit team of editors, creators, and growth marketers to test fast and scale what works
- Grow into a leadership role with performance-based bonuses and a long-term creative vision to build toward
WHAT YOU’RE GETTING INTO
This is not a sit-back-and-write role.
You’ll own the creative strategy pipeline, from researching insights and scripting new ad concepts to building briefs and working with editors to bring ideas to life. You’ll also analyze performance data to iterate fast and increase win rates.
You’ll be responsible for:
- Researching customer insights and creative angles across platforms like Reddit, Amazon, TikTok, and Meta
- Developing performance-driven ad concepts and scripts that align with brand strategy
- Writing briefs for video editors and providing feedback to refine and improve outputs
- Tracking performance to identify what’s working and scale it
- Sourcing and briefing UGC creators to consistently produce fresh content
- Collaborating with the founder to align on creative priorities and testing roadmap
WHO YOU ARE
- 3+ years of experience in creative strategy or direct-response copywriting, ideally in a DTC or eCommerce environment
- Proven ability to concept, script, and iterate high-performing ads across Meta, TikTok, or YouTube
- Strong grasp of customer psychology, hooks, and conversion-first creative frameworks
- Confident briefing and collaborating with video editors and UGC creators to bring ideas to life
- Comfortable using performance data to refine messaging and scale what works
- Highly organized, self-directed, and thrive in fast-moving, lean teams with minimal oversight
WHAT SUCCESS LOOKS LIKE
30 Days: You’ve developed a strong understanding of the brand, audience, and current creative direction. You’re contributing ideas regularly and taking ownership of concept development and creative briefs.
60 Days: You’re producing high-performing creative that’s driving real results. You’ve built a solid workflow with editors and creators, and are actively iterating based on performance insights.
90 Days: You’ve established a smooth, scalable creative process. Your work is consistently driving growth, and you’re playing a key role in shaping how the brand shows up across paid channels.
WHAT TO EXPECT FROM THE RECRUITMENT PROCESS
- Intro Call: A short conversation to learn more about your background and give you an overview of the role
- Call with the Founder: A deeper discussion about the brand vision, creative philosophy, and what success looks like in this role
- Creative Task: A short, focused assignment to assess your thinking, copywriting, and strategic approach to performance creative
- Final Call: A brief conversation to align on goals, answer your questions, and set you up for success in the role