Our client is a rapidly scaling DTC brand managing a complex, high-volume operation that includes physical goods inventory, recurring subscriptions, and multi-channel revenue streams. They have achieved significant scale and now require a Head of Finance to deliver unquestionable accuracy, predictable forecasting, and full autonomy in the financial operating system.

If you are a proven financial executive with expertise in inventory accounting, LTV forecasting, and implementing robust financial controls, this is your opportunity to become the single source of truth and the strategic partner driving the company toward 9-figure success.

YOUR MISSION

Lead and own the entire financial function. Your mission is to establish a robust, autonomous financial operating system that ensures total accuracy, predictable cash flow, and reliable forecasting. You will manage the internal accounting team and transform the finance department into a proactive engine of profitability and strategic insight.

WHAT’S IN IT FOR YOU

• Total ownership: Take full ownership of the entire Financial department of the company, reporting directly to the CEO. You will manage the internal team of accountants and oversee all external CPA relationships.
• Mission-critical impact: Your success is directly tied to the autonomy and accuracy of the P&L and Balance Sheet - a high-leverage function crucial for continued scale.
• Build the system: You get to define and implement the financial controls, processes, and reporting cadence required to scale a complex DTC/subscription model.
• Unlimited growth budget: Access an unlimited budget for coaching, courses, consulting, and tools to ensure you are always at the top of your domain.
• Flexible remote setup: Full-time, remote role with flexible working hours.

WHAT YOU’RE GETTING INTO

P&L Accuracy & Reporting

• Own the preparation and review of the monthly P&L and Balance Sheet, ensuring 100% accuracy and adherence to accrual accounting principles.
• Develop and own the weekly cash report, providing precise visibility into Balance Sheet and Liquid Cash values.
• Monitor and manage sales tax remittance.
• Review and monitor all outgoing expenses and incoming invoices to enforce financial controls.

Financial Systems & Controls

• Manage and mentor the internal team and coordinate with external CPA firms.
• Build reliable financial controls around treasury, payables, and processor risk.
• Implement margin reporting segmented by funnel, product, and sales channel.
• Serve as the single source of financial truth for the entire organization.

Strategic Forecasting & LTV

• Build a fully functional and reliable forecasting model for revenue, margins, refunds, chargebacks, and cash flow, tied directly to acquisition KPIs and LTV.
• Partner with leadership to forecast profitability 30–90 days out with high confidence.
• Recommend strategic financial initiatives across pricing, processor allocation, spending priorities, and cash management strategies to improve profitability and reduce leakage.

WHO YOU ARE

• You have run the finance function for a high-growth eCommerce company, specializing in complex revenue models involving physical goods inventory, recurring subscriptions, and payment processors.
• You are deeply proficient in accrual accounting, capable of delivering precise P&L and Balance Sheet accuracy without external oversight.
• You view LTV modeling and cash flow forecasting as strategic tools, using data to inform expansion, pricing, and capital allocation decisions.
• You are driven to establish robust financial controls and processes, creating scalable systems that minimize risk and maximize operational efficiency.
• You are highly proficient in key systems, including QuickBooks & Shopify.
• You are known for your ability to take complete ownership and communicate complex financial concepts clearly, concisely, and with strategic insight.

RECRUITMENT PROCESS

1. Screening Call: A quick background and skills check with our recruitment partner to confirm core alignment with the role's requirements.
2. Round 1 Interview: A deep dive with the CEO on your experience, vision for the finance function, and approach to P&L autonomy.
3. Round 2 Interview: A final discussion with the CEO to align on strategic objectives, culture fit, and your plan for high-impact ownership.