Step into a high-impact role at a fast-growing women’s wellness brand.

This is an opportunity to join a mission-driven company that’s redefining the conversation around women’s health. Built on transparency, trust, and real results, the brand is scaling fast across DTC, retail, and wholesale and they’re looking for a performance-minded Creative Strategist to help lead the charge.



If you're passionate about performance creative, fluent in Meta ad strategy, and ready to join a lean, ambitious team, keep reading.

WHO THEY ARE

This is a digital-first wellness brand on a mission to put women’s health front and center. They're not here to follow the playbook, they’re building a brand with a voice, a purpose, and the momentum to shift an entire category.

With a fully remote team, a culture of rapid testing and learning, and a clear focus on scaling what works, this is a place where creative thinkers thrive. Everyone on the team brings a high level of ownership, collaboration, and curiosity to the table and they’re looking for someone who’s excited to do the same.

WHAT’S IN IT FOR YOU

• Creative leadership: Own the full funnel strategy for paid content across Meta, TikTok, and YouTube Shorts
• Work from anywhere: A remote-first team with asynchronous workflows and flexible hours
• True impact: See the direct result of your creative thinking in campaign performance and business growth
• Fast-moving environment: Join an early-stage team and shape the brand’s creative direction as it scales
• Smart teammates: Work alongside experienced media buyers, brand strategists, and operators who care about great work and real results

WHAT YOU’RE GETTING INTO

• Develop creative strategies and content concepts for Meta-first performance campaigns (UGC, video, hooks, etc.)
• Collaborate with media buyers to analyze performance data and translate it into actionable creative iterations
• Manage a rolling pipeline of ad concepts informed by trends, audience psychology, and insights
• Write briefs for UGC creators, videographers, and other production partners
• Oversee relationships with external creators to ensure content is on-brand, on-message, and on-time
• Run A/B tests to validate ideas and scale top performers
• Track the creative landscape - competitors, trends, content formats - and use findings to inform campaign strategy

WHO YOU ARE

• You’ve built creative strategy for a high-growth DTC brand or agency, and have results to show for it
• You speak the language of performance: CTR, hook rate, MER, ROAS
• You understand how to brief and manage creators and video teams to produce content that converts
• You’re equal parts strategic and scrappy: you know what great looks like, and you know how to get it done fast
• You enjoy solving creative problems with data and aren’t afraid to test new ideas

Bonus points if you have:

• Experience in health, wellness, or beauty
• A background in copywriting, content production, or creative direction

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve audited the creative archive, identified gaps and quick wins, and delivered a handful of strong, testable concepts.

60 Days: Your first set of creatives is live and driving performance. You’ve established your own feedback loop and are leading creative iteration.

90 Days: You’ve built a reliable pipeline of winning creative, strengthened collaboration with media and brand teams, and taken ownership of the performance creative roadmap.

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

1. Intro Chat: Get to know each other and align on expectations
2. Creative Deep Dive: A deeper dive into the brand’s vision, values, and goals, and where you’d fit into the journey
3. A Creative Task: An assignment where you'll demonstrate how you think and approach performance creative strategy
4. Final call: A closing conversation to align on expectations and ensure it’s a great mutual fit

Salary starting range: $90k - $100k base