Own the growth strategy for one of the most design-led, high-performing DTC brands in Europe.

This is a pivotal leadership role for a senior growth operator who thrives in high-velocity environments and wants full ownership over revenue expansion, cross-functional alignment, and strategic decision-making. You will be the founder’s right hand in driving consistent, predictable, and scalable growth across acquisition, retention, marketplaces, retail expansion, and new revenue channels.

If you’re the type of leader who treats the business as your own, knows how to build clarity and direction for teams, and has successfully taken a DTC brand from multi-8 figures toward €30M–€50M+, this role is designed for you.

WHO THEY ARE

This is a premium direct-to-consumer lifestyle brand known for elevated design, emotional storytelling, and exceptionally functional product innovation.

What started as a niche category disruptor has become one of Europe’s most beloved modern lifestyle brands, combining craftsmanship, comfort, and aesthetic identity in a way that has earned a cult-like following, viral creator adoption, and over 150 retail partners across Europe.

The brand was founded by a team who are highly entrepreneurial, fast-moving, and deeply invested in product excellence. With a pipeline of upcoming launches and international expansion opportunities, this role sits at the heart of the next phase of growth.

This is a full-time contractor role.

WHAT’S IN IT FOR YOU

• Massive ownership: Drive all growth initiatives across acquisition, retention, CRO, affiliate, influencer, marketplaces, and retail revenue opportunities.
• High-trust leadership role: Step into a function that directly influences company performance and founder bandwidth.
• Fast-track to executive leadership: Role sits just below CEO-level influence; ideal path to future CMO or CGO.
• Performance upside: Competitive bonus tied to net profit contributions + optional sweat equity vesting at exit.
• Remote-first : Work from anywhere within ~3–4 hours of CET to maintain tight alignment.

WHAT YOU’LL BE OWNING

Growth Strategy & Channel Expansion

• Identify, open, and scale new growth channels, including retention, affiliates, influencer, TikTok Shop, marketplaces (Amazon, Bol.com, etc.), and emerging paid opportunities (Snapchat, Taboola, Native, etc.).
• Own the cross-brand experimentation roadmap and build structures that support predictable revenue growth.
• Partner with agencies (treated as in-house) and internal leads to ensure all channels move toward unified targets.

Cross-functional Leadership & Alignment

• Lead weekly team-wide syncs, updating all department heads on performance, priorities, launches, and targets.
• Ensure all teams—product, performance, influencer, affiliate, creative, operations—are aligned on timing, deliverables, and expectations.
• Create processes that keep everyone rowing in the same direction.

Conversion Rate Optimization & Site Performance

• Collaborate with the Store Manager on CRO, UX, checkout improvements, and revenue-per-session opportunities.
• Identify backend and frontend optimizations (AOV, upsells, landing pages, offer architecture).

Performance & Data

• Partner with the Head of Performance to connect creative strategy, budgets, targeting frameworks, and landing page strategies.
• Introduce structured reporting around contribution margin, net profit, CAC, LTV, and channel efficiency.
• Build dashboards and forecasts that drive prioritization.

WHO YOU ARE

• 6+ years of experience in growth or performance marketing, ideally in DTC eCommerce.
• Proven success scaling revenue from €10M+ to €50M+ in the US or EU markets.
• Deep expertise in Meta & Google Ads, plus a strong grasp of attribution, CAC, LTV, and scaling strategy.
• Hands-on leader: equally comfortable driving strategy and getting into the weeds.
• Data-fluent and systems-minded: confident using tools like GA4, Looker, Mixpanel, Triple Whale, or similar.
• Experienced working with (and briefing) creative teams to produce high-performing ad content.
• Highly autonomous, entrepreneurial, and adaptable in fast-moving environments.

WHAT SUCCESS LOOKS LIKE

30 Days

• Full audit of all growth channels, identifying gaps and low-hanging fruit.
• Align with key stakeholders and set performance baselines.
• Build a roadmap for experiments across paid, CRO, and lifecycle.

60 Days

• Implement initial experiments and quick wins.
• Introduce a reporting structure and KPIs across all growth levers.
• Begin in-housing or reshaping key performance functions.

90 Days

• Deliver uplift across ROAS, CAC, and LTV metrics.
• Launch new campaigns across paid/lifecycle with scalable frameworks.
• Cement your role as the strategic growth driver for the brand.